TRAI Takes on Spam Calls: Introduces CNAP for Caller Identity Enhancement

The Telecom Regulatory Authority of India (TRAI) is gearing up to tackle the escalating issue of spam, fraudulent, and robocalls by recommending the implementation of Calling Name Presentation (CNAP) on mobile phones. The CNAP service is designed to reveal the caller’s identity based on data submitted during the Know Your Customer (KYC) process, with the goal of enhancing caller identification. TRAI’s move comes in response to concerns about the negative impact of unwanted calls on genuine call responses and aims to establish effective measures for caller verification.

Key Recommendations:

1. Implementation of CNAP: TRAI recommends deploying the Calling Name Display Service on mobile phones to improve caller identification.
2. Mandate for Smartphone Makers: The regulator proposes mandating smartphone manufacturers to activate the CNAP feature within a specified timeframe.
3. Central Subscriber Database Query: Mobile network operators should enable the CNAP feature by querying the central subscriber database to obtain accurate caller information.
4. Subscriber Entities’ Preferred Name: Entities with bulk and business connections should be permitted to present their ‘preferred name’ rather than the name listed in the Customer Application Form (CAF).

Government Instructions:

TRAI suggests that the government issue appropriate instructions to ensure that all devices sold in India incorporate the CNAP feature post a designated cutoff date. While acknowledging the existence of third-party apps like Truecaller, TRAI emphasizes the need for a more reliable solution, highlighting that these apps rely on crowd-sourced data.

Subscriber Access to CNAP:

TRAI recommends that all access service providers offer the CNAP supplementary service to telephone subscribers upon request. Additionally, subscribers with bulk and business connections should have the flexibility to present their preferred name for enhanced customization.

TRAI’s proactive recommendations on CNAP represent a strategic approach to address the growing challenge of spam and fraudulent calls. By proposing measures to ensure accurate caller identification and urging the incorporation of CNAP features in mobile devices, TRAI aims to elevate the overall telecommunication experience for users in India. The regulator’s comprehensive framework sets the stage for improved call authenticity and reduced instances of unwanted calls, aligning with the broader goal of promoting a secure and reliable communication ecosystem.