Ethnic wear brand Jaypore, a part of Aditya Birla Fashion and Retail Ltd, has taken a significant step in expanding its retail presence with the inauguration of two new stores in Mumbai. Spanning 1543 sq ft in Oberoi Mall and 2214 sq ft in R City Mall, these establishments will showcase the latest ethnic wear collections, featuring apparel, jewelry, home accents, and accessories.
Curated Assortments Reflecting Mumbai’s Cosmopolitan Essence
The newly launched stores are designed to offer an immersive shopping experience, bringing forth a meticulously curated assortment of ethnic wear that encapsulates the diverse and rich character of Mumbai’s cosmopolitan identity. Sooraj Bhat, CEO of ethnic business at Aditya Birla Fashion and Retail Ltd, expressed the brand’s dedication to providing thoughtfully crafted collections tailored for the Mumbai audience.
Jaypore’s Commitment to Diversity and Quality
Jaypore’s retail strategy involves a blend of exclusive brand outlets across India and a direct-to-customer e-commerce store. With a focus on quality and diversity, the brand aims to cater to the discerning tastes of its customers, offering a wide range of choices in ethnic apparel, jewelry, and home decor.
Celebrating Mumbai’s Vibrancy through Fashion
The decision to expand in Mumbai aligns with Jaypore’s commitment to embracing the vibrant cultural tapestry of the city. The stores in Oberoi Mall and R City Mall are strategically positioned to cater to the diverse preferences of Mumbai’s fashion-conscious populace.
