In an exciting collaboration, the fashion world is abuzz with the news that ‘Encrustd’, the brainchild of the esteemed fashion guru Deepa Chikarmane, has partnered exclusively with AJIO. This union brings together the best of Indian craftsmanship and global glamour, epitomizing elevated international fashion meticulously designed with top-notch fabrics and exquisite craftsmanship.
On August 1st, AJIO proudly announced that the ‘Encrustd’ brand, renowned for its intricate embellished designs, will now be exclusively available on their platform. Drawing on Deepa Chikarmane’s over two decades of experience in creating ornate garments for fashion houses around the world, Encrustd merges these design sensibilities with accessible pricing, making luxury designer clothing attainable for a wider audience.
Deepa Chikarmane, the visionary behind Encrustd, launched the brand in 2015 with a mission to democratize luxury fashion, bringing high-quality designs within the reach of more people. Encrustd goes beyond being just a fashion brand; it is a formidable force in the industry. The brand’s commitment to exceptional craftsmanship sets it apart, ensuring that each piece is crafted to perfection, seamlessly blending the finest Indian artistry with the latest Western trends. Deepa Chikarmane emphasizes empowerment through unique style, allowing individuals to make bold fashion statements with confidence.
Encrustd’s recent Mon Soleil Spring ’23 collection exemplifies a fresh perspective on spring fashion, incorporating luxurious fabrics, delicately hand-crocheted tops, and charming floral prints. With the upcoming season on the horizon, the brand has exciting plans to unveil a dazzling new collection inspired by vacation vibes, promising a fusion of style and comfort.
Vineeth Nair, the CEO of AJIO, expressed his enthusiasm about the collaboration, stating that Encrustd perfectly embodies the modern woman – confident, elegant, and ready to conquer the world with her unique style. The brand has garnered a strong following due to its quality designs and exquisite craftsmanship that transcend the boundaries of fashion. Nair highlighted that Encrustd’s addition to AJIO’s exclusive brand lineup will elevate the style quotient for Indian women who are conscious about their fashion choices.
The partnership between Encrustd and AJIO marks an exciting chapter in the fashion industry, where creativity, craftsmanship, and accessible luxury converge to offer fashion-conscious individuals a unique and empowering way to express themselves through clothing.
