Snapchat, the popular social media platform, has recently launched the ‘Lens Creator Rewards’ program in India, providing an exciting opportunity for Snap AR creators in the country. The program aims to reward top-performing Lens creators, developers, and teams for their innovative work on the Snapchat platform.
The Lens Creator Rewards program offers Snap AR creators, developers, and teams a chance to be recognized and rewarded for their creative contributions to Snapchat. This new initiative by Snap, the parent company of Snapchat, celebrates the most engaging and entertaining Lenses that allow Snapchat users to express themselves and have fun with friends.
According to Snap, India is one of the top five markets where Lenses created by Lens Creators receive the most community engagement. With an increasing number of AR creators emerging from different parts of the country, the Indian AR community on Snapchat is witnessing remarkable growth and vibrancy.
Joseph Darko, Global Head of AR Developer Relations at Snap, expressed Snap’s commitment to recognizing and rewarding the value that AR creators bring to the platform. He emphasized the company’s dedication to supporting AR creators as they develop their skills and businesses through the Lens Creator Rewards Program.
The program offers attractive rewards to Lens creators who achieve top performance with their creations. Each month, a Lens Creator can receive up to $7,200 (approximately Rs 6 Lakh) if their Lens becomes the top-performing Lens in India, the US, or Mexico. This financial incentive aims to encourage and motivate creators to come up with innovative and engaging Lenses.
The Lens Creator Rewards program is open to both new and existing members of the Lens Studio community from nearly 40 countries, including India. This inclusivity ensures that creators from diverse backgrounds and regions can participate and contribute to the growth of Snapchat’s AR community.
Snapchat’s commitment to promoting creativity and engagement is evident through initiatives like the Lens Creator Rewards program. By empowering AR creators and celebrating their talent, Snapchat aims to create a dynamic and thriving community that continues to delight users with imaginative and entertaining Lenses.
In addition to the Lens Creator Rewards program, Snapchat has recently introduced two new nickname-themed AR lenses in India – ‘India’s Top Nicknames’ and ‘My Nickname.’ These custom nickname AR experiences allow users to proudly celebrate their unique nicknames and add a touch of personalization to their Snapchat interactions.
Overall, the introduction of the Lens Creator Rewards program demonstrates Snapchat’s dedication to fostering creativity, engagement, and collaboration within its AR community in India and around the world. As more creators join the platform and contribute their unique perspectives, Snapchat’s AR landscape is poised to grow even more vibrant and exciting.
