OnePlus, the renowned technology company, has recently launched an exciting marketing campaign in India called “Road Trip Futurebound.” This innovative initiative involves the transformation of two large trucks into mobile showrooms known as OnePlus Experience Outlets. These trucks will embark on a journey across more than 25 cities in the country, starting from Delhi and covering various regions including the north and south.
The OnePlus Experience Outlets featured in these trucks offer a unique opportunity for customers to explore and purchase OnePlus products. Alongside their flagship OnePlus 11 series, the mobile showrooms will showcase other devices such as the OnePlus Pad, OnePlus Buds Pro 2, OnePlus Nord CE 3 Lite, OnePlus Nord Buds 2, OnePlus Keyboard 81Pro, and the OnePlus Monitor X 27.
OnePlus aims to bring their cutting-edge technology and exceptional products closer to the Indian community through this road trip. By creating pop-up experience outlets, they enable customers to have a hands-on experience and gain firsthand knowledge about the features of OnePlus devices. The trucks will travel through major cities including Chandigarh, Jaipur, Lucknow, Coimbatore, Chennai, Pune, Kochi, and many more, providing accessibility to a wide range of customers.
The highlight of the road trip is the introduction of the OnePlus 11 Concept, a smartphone that was initially unveiled at the Mobile World Congress 2023 in Barcelona. This concept phone showcases OnePlus’ innovative Active CryoFlux technology, a liquid cooling system designed to enhance performance and gaming experiences. The OnePlus 11 Concept boasts impressive features such as temperature reduction by up to 2.1 degrees Celsius, resulting in improved gaming performance and faster charging capabilities.
In addition to the OnePlus 11 Concept, the road trip also includes the showcasing of the “OnePlus 5G Sketchbot.” This AI-powered robotic arm, connected via 5G technology, is capable of recreating art created on OnePlus devices. Users can witness their creations come to life through this fascinating technological marvel.
As part of the campaign, OnePlus is actively engaging with its fans by organizing a contest. Participants can spot the OnePlus trucks during the road trip, capture an image of them, and share it on social media for a chance to win the OnePlus Buds Z2 earbuds, adding an element of excitement and interaction to the whole experience.
OnePlus’ Road Trip Futurebound campaign not only aims to showcase their latest devices but also fosters a deeper connection between the brand and its customers. By bringing their products to the doorstep of consumers across various cities in India, OnePlus is truly embracing innovation, accessibility, and customer engagement.
So, keep an eye out for the OnePlus trucks on their journey, as they bring the future of technology to your city and provide an immersive experience with their incredible range of products.
