Croma, the Tata-owned retail giant, has unveiled its eagerly awaited iPhone Unboxed report for the year 2023. This annual report, a tradition since 2020, provides a fascinating glimpse into the ever-evolving preferences and trends in the consumer electronics market, with a specific focus on the iPhone’s remarkable journey.
The iPhone Unboxed report, compiled meticulously by Croma, is based on extensive data gathered from the purchasing habits of their consumers throughout the year. It also delves into post-purchase usage trends, offering a comprehensive overview of the iPhone’s allure and influence on the Indian market. Notably, this report arrives just ahead of Apple’s highly anticipated event scheduled for September 12, setting the stage for what promises to be another groundbreaking year for the tech giant.
Cities Where iPhones Reign Supreme
In 2023, Delhi has emerged as the undisputed leader among Indian cities in terms of iPhone enthusiasts. With an astonishing 182% more iPhone purchases than the runner-up city, Mumbai, Delhi has firmly established itself as the iPhone capital of India. This staggering lead follows a remarkable 47% growth in iPhone sales from 2020 to 2021 and an impressive 106% growth from 2021 to 2022.
Mumbai, while securing the second position in iPhone purchases, witnessed an iPhone frenzy, experiencing a tenfold surge in sales in 2022. Following closely behind in the iPhone race are Pune, Bengaluru, and Hyderabad, with growth percentages of 198%, 221%, and 132%, respectively, from 2021 to 2022.
Croma’s expansive presence, with over 390+ offline stores spanning various Indian cities, including Surat, Baroda, Lucknow, Faridabad, Coimbatore, Indore, Nashik, and Vizag, has contributed significantly to this iPhone boom. These cities, too, have witnessed an astonishing growth rate of over tenfold, indicating a remarkable shift in the accessibility of iPhones to a broader customer base in India.
Color and Model Preferences
The report also provides intriguing insights into the color preferences of Indian iPhone enthusiasts. For the iPhone 13, Starlight White emerged as the preferred color at Croma, closely followed by Midnight Black, Blue, Pink, and Green. However, with the advent of the iPhone 14, consumer preferences shifted towards Blue and Midnight Black, with Starlight White occupying the third spot, followed by Deep Purple.
For the iPhone 12, Black and Blue were the dominant colors, with White closely following suit. Similarly, for the iPhone 11, Black emerged as the top choice, with White as the subsequent favorite.
In terms of models, the iPhone 13 in 128GB, Starlight White, emerged as the top-selling model, followed by the iPhone 13 in 128GB Midnight Black and the iPhone 13 in 128GB Blue.
Croma’s Ascension as the Preferred Choice for iPhones
Notably, Croma has witnessed a significant uptick in iPhone sales, both in their physical stores and online on the Croma website. This trend solidifies Croma’s position as the preferred destination for iPhone enthusiasts among electronic retailers. The numbers speak volumes, with an 82% increase in iPhone sales from 2020 to 2021 and an even more remarkable 237% surge from 2021 to 2022.
Furthermore, Croma’s influence extends beyond iPhones, encompassing a wide spectrum of Apple products, including Apple Watches, iPads, and MacBooks. Remarkably, all of these categories have experienced a growth rate exceeding tenfold. Amongst these cities, Mumbai has showcased its dominance, outpacing Delhi, Bengaluru, Hyderabad, and Pune, with a staggering growth percentage of 619% from the previous year. It is worth noting that Delhi has also recorded a substantial increase in sales since 2020, underscoring the widespread allure of Apple products in the Indian market.
As Croma continues to play a pivotal role in shaping the consumer electronics landscape in India, these trends serve as a testament to the enduring appeal of Apple products and the evolving preferences of Indian consumers. The iPhone Unboxed report offers a glimpse into the evolving tech landscape in the country and sets the stage for what promises to be an exciting year ahead for both consumers and tech enthusiasts alike.
