In a recent report by YouGov’s BrandIndex rankings, Disney+ Hotstar has secured the coveted position of the biggest brand mover in India for November 2023. This recognition comes on the heels of substantial improvements made by Disney+ Hotstar across 11 out of 13 crucial brand metrics, including areas such as brand awareness, corporate reputation, purchase consideration, and customer satisfaction.
The Triumph Over Competitors
Disney+ Hotstar’s remarkable ascent has surpassed other notable brands in India, including Himalaya Face Wash, Vaseline skin care, Booking.com, and Meesho. The streaming service’s positive shifts in consumer perception have set it apart in a competitive landscape, reflecting its strategic efforts to resonate with the audience.
YouGov’s BrandIndex: A Comprehensive Tracker
The acknowledgment is based on data from YouGov BrandIndex, a robust brand tracker that consistently collects information on thousands of global brands. The rankings highlight brands that have made significant strides in various metrics, ranging from public awareness and reputation to consumer satisfaction and purchase likelihood.
Strategies for Success
Disney+ Hotstar’s success in clinching the top spot among brand movers underscores its effective strategies in building and enhancing brand value in the Indian market. The streaming service’s ability to connect with consumers and deliver a compelling brand experience has positioned it as a leader in the ever-evolving landscape of digital entertainment.
