In a bid to enhance its premium offerings and attract more subscribers, YouTube, owned by Google, is introducing a new feature called Playables. This innovative addition allows users to play arcade-style games directly within the YouTube app or desktop website, eliminating the need for game downloads.
Upon entering the Playables section, users will encounter two tabs: Home and Browse. The Home tab showcases a curated selection of popular titles and a list of recently played games, while the Browse tab offers a broader array of games, currently numbering around 37.
Among the initial titles available on Playables are well-known games such as Angry Birds Showdown, Brain Out, and Daily Solitaire. Although the current library is relatively small, YouTube plans to expand its gaming offerings in the future.
Currently undergoing beta testing, Playables is exclusively available to a select group of YouTube Premium subscribers. However, YouTube aims to gradually open access to Playables to a wider audience over the coming months.
YouTube has committed to maintaining Playables until March 28, 2024, after which the company will assess its performance and determine its future within the platform.
In addition to this gaming feature, YouTube is exploring new generative AI features, such as Dream Track, which enables users to create music tracks using text prompts or hummed tunes. This experiment, featured on YouTube Shorts, utilizes Google DeepMind’s advanced music generation model, Lyria.
On a separate note, YouTube recently acknowledged potential delays for non-premium users employing ad-blockers, particularly on Mozilla Firefox and Microsoft Edge. Users reported a five-second delay in video loading, which was not observed on Chrome. While YouTube clarified that it does not target specific browsers, it emphasized that ad-blocker users may encounter issues. The company encourages users to support content creators by allowing ads or considering YouTube Premium for an ad-free experience.