Swiggy, the leading Indian online food ordering and delivery platform, has upped the ante in the culinary world with its groundbreaking “AI-powered photoshoot” feature for restaurant partners. Launched just a month ago, this innovative tool has already been embraced by around 10,000 restaurants across India, marking a significant stride in enhancing the visual appeal of menus.
According to Swiggy CEO Rohit Kapoor, the introduction of this AI-fueled feature is an “industry first” that leverages artificial intelligence to transform the way restaurants present their offerings. Kapoor emphasized the crucial role visual appeal plays in the digital landscape, where quick first impressions can make or break a customer’s decision.
“In today’s fast-paced digital landscape, where first impressions are formed in the blink of an eye, the visual appeal of a restaurant’s menu plays a pivotal role in attracting customers and driving sales,” noted Kapoor.
Recognizing the power of high-quality food photos, Kapoor highlighted their significance in creating a profitable menu. He stated, “They assist customers in making informed choices and improve their overall ordering experience.”
The adoption of Swiggy’s AI photoshoot feature by a substantial number of restaurants in just one month underscores its relevance and effectiveness in the competitive food delivery industry. By providing visually enticing representations of dishes, this tool aims to not only attract more customers but also elevate the overall dining experience in the digital era.
