In a strategic move to enhance its OTT (over-the-top) offerings, Tata Play, India’s leading Direct-to-Home (DTH) service provider, has expanded its portfolio by including Apple TV+ as part of its aggregated OTT service. This development is poised to provide subscribers with access to an extensive library of content from Apple TV+, the relatively new yet highly acclaimed streaming service known for its compelling TV shows and movies.
Apple TV+, introduced to the market a few years ago, has quickly made a name for itself by hosting a roster of globally popular TV series, including “Ted Lasso,” “The Morning Show,” “See,” and more, alongside an impressive array of films.
Until recently, Tata Play Binge was exclusively accessible to customers who owned the Tata Play Binge+ Set-Top Box (STB). However, in response to increasing demand and as part of a strategic decision to make its offerings more widely available, Tata Play has now made the Binge service available as a standalone subscription plan, accessible to all.
Tata Play Binge: The Ultimate OTT Aggregator
Tata Play Binge is renowned for being an all-encompassing OTT aggregator, bundling some of the largest and most sought-after OTT platforms, both from India and around the world. With the inclusion of Apple TV+ into its lineup, Tata Play Binge aims to deliver a diverse and enriching content experience to its subscribers.
An Economical Choice for Enthusiasts
While Apple TV+ can be subscribed to separately for Rs 99 per month, Tata Play Binge offers an intriguing alternative. Apple TV+ is now bundled within Tata Play Binge subscriptions, specifically with the Rs 399 per month plan. While this tier might appear relatively higher in terms of cost, it becomes an economically sound choice for individuals who frequently subscribe to multiple OTT platforms. By opting for Tata Play Binge, they can gain access to a multitude of OTT services, including Apple TV+, making it a value-driven proposition.
Apple TV+: A Hub for Quality Content
Apple TV+ has carved a niche for itself in the streaming industry by investing in top-tier productions and curating its content catalog with meticulous precision. Its library boasts acclaimed TV shows, captivating movies, and a host of upcoming seasons for popular series.
For those keen on experiencing Apple TV+ alongside a broader spectrum of content, the inclusion of Apple TV+ in Tata Play Binge aligns well with the discerning viewer’s entertainment needs.
As subscribers increasingly seek versatile and comprehensive content solutions, Tata Play Binge’s expansion to incorporate Apple TV+ serves as a strategic step toward fulfilling these evolving demands.
