New Delhi, 11th August 2023: Air India, the national carrier of India, has unveiled a new logo and refreshed aircraft livery as part of its comprehensive transformation strategy. This strategic move comes after the airline’s successful acquisition of 470 new aircraft in a multi-billion-dollar deal. The rebranding not only symbolizes Air India’s commitment to modernization but also underscores its focus on embracing advanced technologies, particularly artificial intelligence (AI).
Named ‘The Vista’, the newly revealed logo represents a forward-looking India, marking a significant milestone in the airline’s Vihaan.AI initiative. The logo departs from the previous design by introducing a “gold window frame” encasing the words ‘AIR INDIA’ in the upper-right corner, replacing the red arched window accents. The tail design of the aircraft features a blend of gold, red, and purple hues, with a striking red and gold underbelly and the airline name boldly displayed.
‘The Vista’ logo draws inspiration from the peak of the gold window frame, symbolizing limitless possibilities, innovation, and the airline’s ambitious vision for the future. The livery incorporates a rich color palette of deep red, aubergine, and gold accents, accompanied by a pattern reminiscent of a chakra.
Importantly, Air India’s beloved mascot, ‘The Maharaja,’ remains an integral part of the airline’s identity and will continue to play a role in its journey forward. Travelers can expect to see the new logo on Air India’s first Airbus A350, set to join the fleet by December.
Campbell Wilson, the CEO of Air India, shared that the reimagined brand represents the company’s aspiration to become a world-class airline catering to a global clientele while embodying the spirit of a progressive India on the international stage. N Chandrasekaran, the chairman, emphasized the airline’s commitment to achieving significant technological advancements within the next 9-12 months, positioning Air India as a key player in both domestic and international aviation markets.
The strategic rebranding and modernized livery are integral components of Air India’s comprehensive transformation initiative, aimed at redefining its role as India’s premier flagship airline. The airline’s transformational journey includes substantial investments to refurbish the interiors of its wide-body fleet, totaling $400 million.
In addition to visual changes, Air India is also introducing a new website and mobile app, designed to offer an enhanced digital experience with cutting-edge tools and features. Plans are also underway to introduce new lounges at Delhi and New York JFK airports. With the addition of over 5,000 new staff members, including cabin and cockpit crew, Air India is dedicated to enhancing the guest experience and establishing itself as the preferred airline for travelers both domestically and internationally.
From its inception by JRD Tata in 1932 as Tata Airlines, Air India has undergone numerous transformations. The latest rebranding and modernization efforts underscore the airline’s ongoing commitment to excellence in service and technology, ensuring its legacy of aviation excellence continues well into the future.
