Direct-to-consumer sexual wellness brand MyMuse has successfully raised $2.7 million (approximately INR 22.4 Crores) in a Pre-Series A funding round led by Trifecta Capital, with participation from Kunal Shah, the founder of CRED, along with existing investors Saama Capital, Sauce VC, and Whiteboard Capital, among others. This funding, comprising both debt and equity capital, positions MyMuse to strengthen its omnichannel presence, scale distribution operations, and expand its product portfolio.
Founded in 2021 by Sahil Gupta and Anushka Gupta, MyMuse is committed to destigmatizing sexual wellness by offering a gender-neutral range of over 25 products, accompanied by original educational content. The startup plans to utilize the fresh funds to finance inventory, enhance omnichannel capabilities, and increase brand awareness through online and offline advertising and activations.
Sahil Gupta, co-founder of MyMuse, noted the overwhelming demand for their products, especially in tier III cities, highlighting the substantial unmet need in the Indian market. Anushka Gupta emphasized the growing community support for MyMuse, signifying a positive shift in Indians’ willingness to embrace sexual wellness as a crucial aspect of holistic well-being.
The startup claims a remarkable 15% MoM growth and has catered to over 150,000 customers across 800 cities in India’s tier I, II, and III markets. MyMuse attributes its success to an innovative and affordable product range that has catalyzed the growth and acceptance of an otherwise outdated and fragmented industry.
This latest funding round follows a previous investment of $1.2 million from Saama Capital, Sauce VC, Whiteboard Capital, and various angel investors.
In the sexual wellness market, MyMuse faces competition from Bold Care and Kindly, among others. According to market studies, the Indian sexual wellness segment, valued at $1.1 million in 2020, is anticipated to reach $2 million by 2030, growing at a CAGR of 5.8%.
