E-commerce giant Meesho is gearing up for an exciting festive season with its latest campaign featuring popular actors Kapil Sharma and Pooja Hegde. The campaign, titled ‘Mega Blockbuster Sale 2023,’ aims to capture the attention of shoppers across India and provide a diverse platform for Meesho’s sellers to showcase their products.
This dynamic campaign will be broadcasted on television and showcased on various social media platforms. Meesho’s objective with this initiative is to leverage the festive season’s shopping fervor and offer its sellers access to a vast customer base from all corners of the country.
Nilesh Gupta, General Manager of Growth at Meesho, emphasized the importance of this campaign, stating, “As the season of Diwali approaches, people are eagerly awaiting festive sales, which encompass the best deals of the year. Indian consumers are becoming increasingly tech-savvy and compare pricing across platforms before making a purchase. With the adorable and quirky duo of Kapil Sharma and Pooja Hegde, we are enlisting humor to build a strong rapport with the audience and create a sense of relatability.”
Kapil Sharma, known for his wit and humor, expressed his enthusiasm for Meesho’s approach to customer satisfaction, saying, “Over the last couple of years, Meesho continues to be an ideal choice for customers looking at shopping from different geographies of the country. I am glad to be associated with a brand that takes diverse and ever-evolving customer needs very seriously and strives to provide them with the best shopping experience.”
Meesho’s dedication to enhancing the shopping experience has yielded impressive results. Last year, during the festive season’s five-day sale, the company reported an astounding 68 percent growth in sales compared to the previous year. This growth was accompanied by the shipment of approximately 3.34 crore orders, showcasing Meesho’s impact on the e-commerce landscape in India.
As the festive season approaches, Meesho’s collaboration with Kapil Sharma and Pooja Hegde is sure to create a buzz in the market and provide shoppers with exciting deals and a delightful shopping experience.
