Japanese sports performance brand Asics has taken a significant step in promoting sports and holistic well-being by onboarding Indian hockey sensation Manpreet Singh as its brand athlete. This collaboration signifies Asics’ commitment to supporting athletes and encouraging individuals to adopt a balanced approach to mental and physical health.
As part of this partnership, Manpreet Singh will proudly sport Asics’ apparel and footwear during his rigorous training sessions and competitive matches, reinforcing the brand’s commitment to performance and excellence.
Rajat Khurana, Managing Director of Asics India, expressed his excitement about the association, stating, “We are delighted to announce Asics India’s association with Manpreet Singh as our newest brand athlete. Together, we look forward to inspiring individuals across the nation to embrace a holistic approach to well-being, where mental and physical health go hand in hand. We are confident that this association will help us inspire more people to achieve their fitness goals.”
Manpreet Singh, known for his exceptional hockey skills and leadership on the field, also shared his thoughts on this partnership, saying, “I am honored to be part of a brand that not only supports athletes but also encourages holistic well-being. Together, we aim to inspire and empower individuals to strive for their best, both on and off the field. I look forward to this incredible partnership and the journey ahead as we continue to champion the values of sportsmanship, resilience, and balance.”
Asics, founded in 1949 in Japan by Kihachiro Onitsuka, has established itself as a global leader in sports performance gear and footwear. In India, Asics reaches consumers through its network of 88 retail stores and its e-commerce platform, offering a wide range of products designed to enhance athletic performance.
With the addition of Manpreet Singh to its roster of brand athletes, Asics India is set to inspire aspiring athletes and fitness enthusiasts, promoting a holistic approach to well-being and excellence in sports.
