Delhi, 11th August 2023: Kareena Kapoor, a prominent figure in the world of Hindi cinema, is known for her exceptional acting skills and captivating persona. She has not only made her mark in the film industry but also as a brand ambassador for several esteemed national brands. Beyond her film endeavors, she hosts a popular talk show titled “What Women Want.” The latest news reveals a new chapter in Kareena’s journey as she steps into new horizons by investing in Pluckk, a company specializing in the sale of fresh fruits and vegetables.
Recent reports confirm that Kareena Kapoor has acquired a stake in the prestigious fruit and vegetable enterprise, Pluckk. Along with her investment, she takes on the role of a brand ambassador for the company. While exact financial details remain undisclosed, this collaboration is significant for both Kareena and Pluckk. It highlights Kareena’s role as a business investor and representative in the fresh produce domain, marking an important milestone for Pluckk.
Expressing her excitement about this new venture, Kareena shares, “I am thrilled to be a part of Pluckk as an investor and brand ambassador. The brand’s dedication to providing safe and high-quality fruits and vegetables resonates with me, especially as a mother. I am eager to contribute to Pluckk’s journey in promoting healthy eating habits across India.”
Founded in 2021, Pluckk has quickly become a digital leader in the lifestyle-focused fresh produce market. With initial seed funding from Exponential Ventures, the company has embraced the “farm-to-table” concept. This approach involves the direct distribution of a wide range of premium fruits and vegetables to consumers, eliminating intermediaries.
The company offers an extensive inventory of over 400 items across 15+ categories. This includes essential products, exotic selections, hydroponic offerings, pre-cut blends, and innovative DIY meal kits, all carefully curated and approved by their advanced food-tech facilities.
Kareena Kapoor’s association with Pluckk signifies a fresh chapter in her career, demonstrating her commitment to promoting healthy living and quality produce in India. As a renowned personality, her involvement is likely to further elevate Pluckk’s status in the market while encouraging consumers to embrace wholesome eating habits.
