In a groundbreaking move that promises to transform the digital landscape of cricket, the International Cricket Council (ICC) has joined forces with Mphasis, a leading Information Technology (IT) solutions provider renowned for its expertise in cloud and cognitive services. The ICC has named Mphasis as its official Digital Consulting Partner for the much-anticipated ICC Men’s Cricket World Cup 2023, marking a significant milestone in the world of sports and technology.
This strategic collaboration aims to harness Mphasis’ global proficiency to deliver cutting-edge digital experiences to cricket enthusiasts worldwide. The ICC, with its massive digital outreach to hundreds of millions of cricket fans, has long prioritized putting fans at the forefront of its initiatives. The forthcoming Men’s Cricket World Cup is all set to place these passionate fans right at the heart of the cricketing action, offering them unprecedented levels of engagement through the ICC’s website and app. Innovative technologies such as Virtual Reality (VR) and web3 will be harnessed to captivate new audiences, promising to redefine the way fans experience the sport.
At the core of the ICC’s digital ecosystem lies the ICC Family, which grants tens of millions of fans exclusive access to content and experiences that are truly one-of-a-kind.
Finn Bradshaw, ICC’s Head of Digital, expressed his excitement about this new partnership, stating, “We are delighted to welcome Mphasis to our portfolio of partners at the ICC Men’s Cricket World Cup 2023 in India. Together, we are focused on fans and their digital journey through this World Cup. It’s set to be one of the most followed sporting events with a truly global audience, and we look forward to leveraging Mphasis’ experience as we strive to elevate the digital experience for cricket lovers all over.”
Nitin Rakesh, Chief Executive Officer and Managing Director of Mphasis, echoed these sentiments, saying, “We are incredibly excited to become the Official Digital Consulting Partner of the ICC Men’s Cricket World Cup 2023. This partnership underscores our commitment to the sport but it’s also a statement about our longer-term intent to drive the future of cricket technology. By working closely with the ICC, we will explore what’s possible in the world of sports and technology and look to shape lasting, valuable experiences for cricket enthusiasts worldwide.”
This partnership not only signifies a remarkable collaboration between sports and technology but also opens the door to a new era of digital experiences for cricket fans, promising to make the ICC Men’s Cricket World Cup 2023 an event like no other.
