In a groundbreaking move, Axis Bank, one of India’s leading private sector banks, has unveiled ‘Open by Axis Bank,’ its innovative digital banking proposition. This momentous launch is part of the bank’s commitment to delivering a personalized, intuitive, and hassle-free digital banking experience. The ‘Open 2023’ campaign showcases the top 15 features of Axis Bank’s digital offerings, marking a significant milestone in the bank’s evolution into the digital realm.
For over three decades, Axis Bank has been synonymous with the principles of ‘openness,’ reflecting its consumer-centric approach in the physical world. With ‘Open by Axis Bank,’ the bank seamlessly translates these principles into the digital landscape, offering both existing and new customers a modern, user-friendly interface packed with trusted and beloved features.
Sameer Shetty, President & Head – Digital Business & Transformation at Axis Bank, emphasizes the customer-centric approach, stating, “We laid out our aspiration to build Axis 2.0 as a digital bank within the bank. This journey has been delivered keeping the customer at the very core of every conversation and decision. Axis 2.0 is now ‘Open by Axis Bank,’ and we will continue to deliver personalized, hassle-free customer experiences under this umbrella.”
“Open by Axis” has rapidly gained popularity, boasting Monthly Active Users of approximately 13 million, including nearly 8.4 million non-Axis Bank customers. The app holds a stellar rating of 4.8 on the Google Play Store, solidifying Axis Bank’s position as a top player in the digital banking space. Sameer further added, “Our power-packed mobile app ‘Open by Axis Bank’ offers a one-stop solution for all digital banking needs with over 250 banking services on the go.”
Anoop Manohar, Chief Marketing Officer at Axis Bank, underscores the bank’s commitment to its core values. He says, “As we continue to grow and adapt to the digital future, our core value of being ‘Dil Se Open’ will remain our guiding light, ensuring our offerings are both cutting-edge and rooted in the trust and familiarity our customers have come to expect of us.”
As of September 2023, ‘Open by Axis Bank’ proudly holds the distinction of being the highest-rated Mobile Banking App on the Play Store among the top 500 banks globally by market capitalization, with more than 100,000 reviews. By continually embracing its brand principles of ‘openness,’ Axis Bank reaffirms its promise to deliver uniquely differentiated and superior digital experiences in today’s rapidly evolving banking landscape.
