SBI Life Insurance, a renowned private life insurer in India, has partnered with Mirchi, India’s leading city-centric music and entertainment company, to bring forth the 13th Edition of Spell Bee – ‘Spellmasters of India.’ This collaboration provides a significant platform for young minds across the nation, encouraging them to pursue their dreams and cultivate an invaluable life skill. Spell Bee, India’s largest spelling competition, welcomes students from grades 5th to 9th, aiming to engage young minds, nurture their intellect, and boost their confidence.
The 13th edition of Spell Bee anticipates the participation of over 3,00,000 students from 350 schools across 30 cities. The top 75 students will advance to the National Semi-Finals, and only the top 16 will compete in a grand finale, which will be exclusively broadcasted on Disney+. The champion of Spell Bee will not only claim a grand prize of INR 1,00,000 but also enjoy an all-expenses-paid trip to Disneyland, Hong Kong.
Ravindra Sharma, Chief of Brand, Corporate Communications, and CSR at SBI Life Insurance, expressed, “At SBI Life, we believe that every child possesses unique potential to excel. By providing them with the right tools and platform, we aim to foster an environment of learning and development. SBI Life’s partnership with Spell Bee – ‘Spellmasters of India’ reflects our commitment to liberate young minds and enable them to be recognized on a universally acknowledged platform.”
He further emphasized, “Children are the future of our nation, and we are immensely proud to be a part of this educative initiative. Spelling is an essential skill that aids in self-expression and clarity. This partnership serves as a testament to our unwavering commitment to positively shape young minds across the nation.”
Yatish Mehrishi, CEO of ENIL, commented on the launch of the 13th edition of SBI Life Spell Bee, stating, “Mirchi’s 13th edition of Spell Bee signifies more than an event; it stands as a significant initiative reflecting Mirchi’s unwavering dedication to inspire, engage, and empower young minds across the nation.”
As part of the promotional efforts, renowned RJs from Mirchi will promote the initiative and related details on the radio channel to attract participation from schools and parents. Additional promotional activities through PR, digital media, and more will follow.
The Spell Bee – Spellmasters of India initiative exemplifies SBI Life’s commitment to not only provide monetary prizes but also to contribute to the holistic development of young minds across the nation.
