Skoda is set to shake up the compact SUV segment in India with its upcoming offering, slated for a March 2025 launch. This move signals an aggressive stride into a highly competitive market, posing a direct challenge to established players like the Swift and Nexon.
Design and Dimensions
Built on the MQB-A0-IN platform, shared with Kushaq and Slavia, Skoda’s compact SUV will sport a more compact form to fit within the sub-4m category, ensuring tax advantages. With an expected reduction in length by approximately 230mm compared to the Kushaq, this model will maintain Skoda’s signature design elements, including a split headlamp setup and slatted grille, resembling a scaled-down Kushaq.
Interior and Features
Skoda plans to elevate its offerings with this model, incorporating advanced features exceeding those in the current Kushaq and Slavia. Anticipated additions include a 360-degree camera and an Advanced Driver-Assistance Systems (ADAS) suite, promising enhanced safety and convenience for drivers.
Powertrain Specifications
Under the hood, the compact SUV will boast Skoda’s reliable 1.0-litre, three-cylinder turbo-petrol engine, delivering 115hp and 178Nm of torque. Known for its responsiveness and fuel efficiency, this engine will be paired with both manual and automatic transmission options, offering a refined driving experience.
Market Strategy and Pricing
Positioned as a global model, the SUV will target markets beyond India, including South America, South-East Asia, and Africa. Priced competitively between Rs 9 lakh and Rs 14 lakh (ex-showroom), it will challenge rivals like Maruti, Hyundai, Tata, Nissan, and Renault, aiming to carve out a significant market share.
Naming Contest
In a unique marketing initiative, Skoda is engaging its audience in a social media contest to name the new SUV. Following the brand’s global SUV naming convention, the shortlisted names start with ‘K’ and end with ‘Q’, emphasizing Skoda’s commitment to involving customers in key brand decisions.
With its blend of affordability, advanced features, and Skoda’s renowned craftsmanship, the upcoming compact SUV is poised to redefine the segment and capture the imagination of Indian car enthusiasts.
