In a remarkable move that underscores Tata Motors’ commitment to democratizing luxury, Ratan Tata has brought down a premium feature typically associated with high-end vehicles like the BMW X7 to Tata’s flagship SUVs. This bold step has not only bridged the gap between luxury and affordability but has also positioned Tata SUVs as the epitome of opulence in the common man’s budget.
Premium Feature in Tata Safari
The Tata Safari and Harrier, esteemed members of Tata’s SUV lineup, now boast ambient lighting around the panoramic sunroof. This subtle yet impactful feature adds a touch of sophistication, elevating the luxury quotient of both vehicles. It’s noteworthy that such a feature is often overlooked in this price segment, setting Tata SUVs apart from their competitors.
BMW X7’s Similar Feature
The BMW X7, renowned for its lavish interiors and cutting-edge features, also integrates ambient lighting around the edges of its sunroof. This design element enhances the X7’s opulent ambiance, exuding luxury and refinement in every detail. Despite belonging to different segments, the shared feature between the Tata Safari and BMW X7 underscores Tata’s meticulous attention to detail and commitment to offering premium amenities at an accessible price point.
Loaded with Features
Beyond ambient lighting, Tata Safari and Harrier impress with a plethora of additional features that rival luxury SUVs:
- A 12.3-inch touchscreen infotainment system
- A 10.25-inch digital instrument cluster with full map view
- A 10-speaker JBL surround sound system with subwoofer
- Electrically adjustable and ventilated front seats
- Ventilated second-row seats (exclusive to the 6-seater Safari variant)
- Level 2 Advanced Driver Assistance Systems (ADAS)
- 360-degree camera for enhanced safety and convenience
- Electric tailgate opening for added convenience
- LED headlamps and connected LED tail lamps for superior visibility and style
Engine and Pricing
Both the Tata Safari and Harrier are propelled by a potent 2.0-litre diesel engine, delivering 168 bhp and 350 Nm of torque. Transmission options include a refined 6-speed manual gearbox and a smooth-shifting 6-speed torque converter automatic.
In terms of pricing (on-road, Mumbai):
- Tata Harrier: Priced between Rs. 18.75 lakh to Rs. 32.01 lakh
- Tata Safari: Available at a price range of Rs. 19.58 lakh to Rs. 33.09 lakh
InShorts
The incorporation of luxury features typically associated with high-end vehicles like the BMW X7 into Tata SUVs showcases Tata Motors’ unwavering dedication to providing exceptional value and luxury to customers. Ratan Tata’s vision of making luxury accessible to all has come to fruition through these innovative offerings, setting a new standard for excellence in the Indian automotive industry. With Tata SUVs, consumers can now experience the pinnacle of luxury without breaking the bank, reaffirming Tata Motors’ position as a trailblazer in the quest for affordable luxury.
