Mahindra Bolero Neo+ Hits the Roads: Unveiling the 9-Seater SUV at Rs 11.39 Lakh

Mahindra & Mahindra, a prominent player in the Indian automotive market, has rolled out its latest offering, the Mahindra Bolero Neo+, marking its foray into the burgeoning segment of nine-seater SUVs. Priced competitively at Rs 11.39 lakh for the base variant (P4 trim) and Rs 12.49 lakh for the top-end model (P10 trim), the Bolero Neo+ promises an enticing blend of versatility, comfort, and performance. Here’s a comprehensive overview of this eagerly awaited SUV:

Evolution from TUV300+:

  • The Mahindra Bolero Neo+ traces its lineage back to the TUV300+, which was phased out in 2020 in compliance with the BS6 emissions norms.
  • Reborn as the Bolero Neo+, this three-row SUV builds upon the illustrious Bolero nameplate, akin to its sub-compact counterpart introduced in 2021.

Variants and Pricing:

  • Available in two trims, the Bolero Neo+ boasts a spacious nine-seater layout, catering to the diverse needs of passengers and cargo alike.
  • With a starting price of Rs 11.39 lakh for the base variant and Rs 12.49 lakh for the top-spec variant (both ex-showroom, India), the Bolero Neo+ offers affordability without compromising on performance or features.

Design and Aesthetics:

  • Visually akin to the Bolero Neo, the Bolero Neo+ distinguishes itself with subtle design tweaks, including a revised front bumper with distinct fog lamp housing and an imposing bull bar-inspired element.
  • Notably, the Bolero Neo+ showcases an elongated profile, measuring 4,400mm in length, thereby offering enhanced cabin space and comfort for occupants.

Interior Comfort and Features:

  • Sporting a familiar dashboard inherited from its predecessor, the Bolero Neo+, incorporates modern touches such as a 9-inch touchscreen infotainment system, a revamped steering wheel, and an updated instrument cluster.
  • Boasting a three-row configuration with side-facing bench seats for the third row, the Bolero Neo+ prioritizes passenger comfort and convenience.

Powertrain and Performance:

  • Powering the Bolero Neo+ is the robust 2.2-litre mHawk diesel engine sourced from the Scorpio range, delivering a spirited performance of 120 horsepower and 280 Newton-meters of torque.
  • Paired with a six-speed manual gearbox, the Bolero Neo+ ensures seamless power delivery and dynamic handling, catering to both urban commutes and off-road adventures.

Competition and Market Positioning:

  • Positioned as a versatile people hauler, the Bolero Neo+ sets its sights on tour and travel operators, as well as contractors leasing vehicles to companies.
  • In the competitive landscape, the Bolero Neo+ locks horns with rivals such as the Force Citiline and the upcoming Gurkha 5-door, offering a compelling proposition for discerning buyers.

As Mahindra & Mahindra continues to push the boundaries of innovation and excellence, the Bolero Neo+ stands as a testament to its commitment to delivering cutting-edge solutions tailored to the evolving needs of Indian consumers. With its blend of robust performance, spacious interiors, and competitive pricing, the Bolero Neo+ is poised to make waves in the fiercely contested SUV segment.

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