In a strategic move to compete with Maruti Swift, Hyundai has unveiled the i20 Sportz model, featuring a sunroof among its offerings. With a starting price of Rs 8.73 lakh, this variant is poised to provide consumers with an attractive alternative in the hatchback segment.
Features and Specifications:
The i20 Sportz is equipped with a 1.2-litre petrol engine, generating 82 horsepower and 115 Nm of torque. Building upon the base features, this model introduces three noteworthy additions: a wireless charger, leatherette door armrest, and the much-coveted sunroof. The manual transmission with a 5-speed gearbox enhances the driving experience.
Pricing and Color Options:
Competitively priced at Rs 35,000 higher than the base Sportz model, the i20 Sportz falls within the range of Rs 7.04 lakh to Rs 11.21 lakh. The pricing strategy positions it as a formidable contender against rivals like Maruti Baleno and Tata Altroz in the market. Buyers can choose from a diverse palette of six color options: Nexa Blue, Pearl Arctic White, Grandeur Grey, Splendid Silver, Opulent Red, Lux Beige, and Pearl Midnight Black.
Market Competition:
With Maruti Swift being a popular choice in the hatchback segment, Hyundai’s strategic move to introduce a sunroof-equipped i20 Sportz aims to captivate consumers seeking additional features and modern design elements. The competition among these models is expected to intensify as buyers weigh their options in terms of both performance and aesthetics.
Consumer Appeal and Target Audience:
The inclusion of a sunroof, a feature often associated with higher-end models, adds a touch of sophistication to the i20 Sportz. Hyundai appears to be targeting consumers who prioritize both affordability and a contemporary driving experience, making the hatchback an enticing proposition for a wide range of buyers.
Future Market Impact:
As the automotive market continues to evolve, the introduction of innovative features like sunroofs in hatchback models signifies a shift towards a more diverse and consumer-centric landscape. Hyundai’s i20 Sportz is positioned to leave a lasting impact on the market, potentially influencing the purchasing decisions of hatchback enthusiasts.
