September 2023 marked a remarkable upswing in sales for Japanese automaker Honda Cars India Limited. The company reported a robust sales figure of 9,861 units during the month, reflecting an impressive year-on-year growth of 13.2 percent. Notably, this figure exclusively encompasses the domestic sales performance of Honda Cars India for September, excluding any export figures.
Elevate Compact SUV’s Impact: Commenting on this remarkable sales achievement, Yuichi Murata, Director of Marketing and Sales at Honda Cars India, highlighted the pivotal role played by the newly launched Honda Elevate compact SUV. Murata noted, “Honda Cars India is amid an exciting phase with the launch of the all-new Honda Elevate. The new SUV has emerged as a frontrunner and is contributing significantly to the sales momentum during this festive season. The Honda City and Amaze also continue to perform well in their respective segments.”
Optimistic Festive Season Outlook: With the automotive industry experiencing robust demand as the festive season kicks off, Murata expressed optimism about the upcoming festivities in India. “The auto industry is experiencing strong demand at the beginning of the festive season. With an extended festive period this year, we expect this momentum to continue, which is very encouraging,” he added.
Sales Breakdown:
Year-on-Year Analysis:
- In September 2023, Honda achieved domestic sales of 9,861 units, compared to 8,714 units in September 2022.
- The year-on-year difference was a significant increase of 1,147 units, representing a notable growth of 13.2 percent.
Month-to-Month Analysis:
- In August 2023, Honda recorded total sales of 7,880 units.
- Comparing this with the sales tally of September 2023, the company achieved an impressive month-to-month growth of 25.1 percent, with a difference of 1,981 units.
Exports Decline on Year-on-Year Basis:
- While domestic sales soared, Honda Cars India reported a substantial decline in exports.
- In September 2022, the company exported 2,333 units, but in September 2023, this number decreased to 1,310 units.
- This decline of 1,023 units translated to a year-on-year drop of 43.84 percent in export figures.
A Brighter Future Ahead: With these promising sales figures, Honda Cars India appears to be on a trajectory of success. The introduction of the all-new Elevate mid-size SUV, the brand’s first-ever made-in-India global SUV, sets the stage for a prosperous festive season ahead. The Honda Elevate has proven to be a formidable competitor in India’s compact SUV market, challenging rivals such as the Hyundai Creta, Kia Seltos, Maruti Suzuki Grand Vitara, Toyota Urban Cruiser Hyryder, Volkswagen Taigun, Skoda Kushaq, MG Astor, and the Citroen C3 Aircross.
