August 17, 2023: Piaggio Vehicles Pvt Ltd, the Indian subsidiary of the renowned Italian Piaggio Group and the maker of iconic Vespa and sporty Aprilia scooters, has unveiled an exclusive collector’s edition – the JUSTIN BIEBER X VESPA. This special Vespa model is a unique creation personally envisioned and designed by the global pop sensation, Justin Bieber. The JUSTIN BIEBER X VESPA is set to be available for pre-order in India as a Completely Built Unit (CBU), and enthusiasts can secure their piece of this limited collection through all Vespa dealerships across the country and the Vespa India website.
Exuding glamour and timelessness, the new Vespa designed by Justin Bieber truly captures his artistic flair. The underlying monochrome theme runs through the vehicle, showcasing a distinguished style that sets it apart. The singer’s choice of white color is evident in every element of the Vespa – from the saddle to the grips and even the spokes of the rims. The iconic brand logo and flames adorning the vehicle’s body are elegantly rendered in tone-on-tone white, adding a touch of sophistication.
The vehicle’s design merges modern aesthetics with youthful energy, presenting a protective body structure. The distinctive rectangular headlight on the handlebar integrates seamlessly with a contemporary full-color multifunctional TFT display, fully synchronized with smartphone functions. The incorporation of Full-LED lights and impressive 12-inch wheel rims perfectly marries style with technology. The JUSTIN BIEBER X VESPA edition for India will feature the classic 150cc engine, meticulously updated to adhere to the latest environmental regulations.
Expressing his enthusiasm for the collaboration, Justin Bieber shared, “I love Vespa, and partnering with such a classic brand is incredibly cool. Being able to express myself through art, music, visuals, and aesthetics is a part of me. The ultimate goal in creating and designing is to put your own unique spin on things.”
Bieber’s affinity for Vespa is well-documented: “The first time I rode a Vespa was in Europe, probably in London or Paris. I remember seeing a Vespa and thinking, ‘I want to ride one of those.’ The experience was fantastic, with the wind in my hair and a sense of freedom. It was fun,” commented the artist.
Mr. Diego Graffi, Chairman and MD of Piaggio Vehicles Pvt Ltd, emphasized, “Vespa signifies more than just mobility; it embodies art, design, technology, and enjoyment. It has always inspired the creativity of artists, designers, and stylists globally. We are thrilled to introduce the collector’s edition of JUSTIN BIEBER X VESPA to India, embodying the shared creative essence, vitality, and values of both Bieber and Vespa.”
Pre-booking is now open for all Vespa enthusiasts who desire to secure their spot in owning this exclusive collector’s edition, fusing the iconic Vespa style with Justin Bieber’s artistic expression.
