In an electrifying development, Hyundai is gearing up to introduce its Exter Electric, an affordable entry-level electric car designed based on the Casper micro SUV. This move puts it in direct competition with the Tata Punch EV and the Citroen C3 in the rapidly growing electric SUV segment.
The Exter Electric Unveiled:
Having launched the Casper-based Exter micro SUV in the Indian market last year, Hyundai is now shifting gears toward the electric vehicle (EV) market. The Exter Electric, recently spotted testing in Europe, is expected to make its debut in India, with potential global launches in the pipeline.
Competition Heats Up:
The Exter Electric is poised to pose a significant challenge to existing players like the Tata Punch EV and the Citroen C3. While details about the vehicle remain limited due to heavy camouflage during testing, it is anticipated to be based on the K1 platform, offering versatility and potential for two battery options. The larger battery variant is rumored to provide an impressive 400 kilometers of range on a single charge.
Global Launch and Market Presence:
While the official launch date for the Hyundai Exter Electric in India is yet to be confirmed, sources suggest that the vehicle may hit European markets in the first quarter of 2025. This move aligns with Hyundai’s strategy to tap into emerging markets and establish a presence in the rapidly evolving electric vehicle landscape.
Challenges Ahead:
As the Exter Electric prepares for its entry into the competitive EV market, it faces the challenge of standing out amidst tough competition. The vehicle will need to offer competitive features and pricing to attract discerning customers who are increasingly inclined towards sustainable and cost-effective electric mobility solutions.
In Shorts:
The Hyundai Exter Electric marks a significant step in the company’s commitment to electric mobility. With its roots in the successful Casper micro SUV and a focus on affordability, the Exter Electric promises to be a formidable player in the entry-level electric car segment.
