Mahindra Unveils 2024 Thar Earth Edition: A Homage to the Majestic Thar Desert

Mahindra has introduced the 2024 Thar Earth Edition, a tribute to the expansive and awe-inspiring landscapes of the Thar Desert. This special variant promises a distinctive design, sporty interiors, and unparalleled off-road capabilities, setting a new standard for adventure enthusiasts.

Distinctive Design Inspired by the Desert

The Thar Earth Edition showcases a unique satin matte ‘Desert Fury’ color, paying homage to the iconic Thar Desert. The SUV’s exterior features custom dune-inspired decals, silver alloy wheels, and matte-black badges. The ‘Desert Fury’ theme extends to the grille, ORVMs (Outside Rear View Mirrors), and the entire body, giving the SUV a standout appearance. Exclusive Earth Edition badging on the B pillars signifies the model’s exclusivity.

Adventure-Infused Interiors

Inside the Thar Earth Edition, the adventure theme continues with beige leatherette seats adorned with a ‘shifting dunes’ pattern. The Desert Fury-colored touches on the seats and various interior elements create an environment that seamlessly blends comfort with the spirit of exploration. Dark chrome accents, thematic inserts, and a unique numbered decorative VIN plate for each vehicle enhance the cabin’s appeal.

Pricing and Availability

The Thar Earth Edition is available in both diesel and petrol versions, offering manual and automatic transmission options, exclusively in the LX Hard Top Variant. The ex-showroom prices for the Thar Earth Edition variants are as follows:

  • Mahindra Thar Earth Edition Petrol MT: Rs 15.40 lakh
  • Mahindra Thar Earth Edition Petrol AT: Rs 16.99 lakh
  • Mahindra Thar Earth Edition Diesel MT: Rs 16.15 lakh
  • Mahindra Thar Earth Edition Diesel AT: Rs 17.60 lakh

Key Features of Thar Earth Edition


  • Exclusive EARTH Edition badge
  • Desert Fury (New Satin Matte color)
  • Desert-themed decals
  • ORVMs with Desert Fury inserts
  • Body-colored grille
  • Alloy wheels crafted with Thar branding inserts
  • Matte black Mahindra wordmark and Thar branding
  • 4×4 and Automatic badging in matte black with red accents


  • Decorative VIN plate on the dashboard
  • Leatherette seats with dune-designed headrest
  • Beige stitching elements & EARTH branding on seats
  • Desert Fury Thar branding on door pads
  • Thematic inserts on the steering wheel
  • Dual-toned AC vents
  • HVAC housing in piano black
  • Dark chrome twin peak logo on the steering
  • Dark chrome accents for the center gear console and cup holders
  • Dark chrome accents on the gear knob

Accessories (Sold separately):

  • Customized front and rear armrests
  • 7D Floor mats
  • Comfort kit

The Thar Earth Edition exemplifies Mahindra’s dedication to delivering exceptional experiences and aims to reinforce the Thar’s standing as the preferred SUV choice for adventurers and enthusiasts.

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