Upsilon, the distinguished premium fragrance brand, has ventured into the world of women’s perfumes, marking a significant expansion in its product portfolio. With the launch of its inaugural collection of women’s perfumes, Upsilon seeks to captivate fragrance enthusiasts with a trio of alluring scents.
A Symphony of Fragrances
The brand’s foray into the women’s perfume market introduces three distinct fragrances, each designed to evoke a unique olfactory journey. The collection features “Boho Waves,” “Retro Wine,” and “Vintage Lily,” each exuding its own personality and charm.
Accessible Luxury
Upsilon’s commitment to offering an exceptional fragrance experience at accessible prices is evident in the pricing strategy for this new women’s range. The 50 ml bottles are attractively priced at Rs 1,699 ($21), while the 15 ml bottles come at a compelling Rs 699.
A Statement of Individuality
Neeraj Bhensdadia, co-founder of Upsilon, emphasized the brand’s dedication to celebrating individuality through scent. He commented on the launch, stating, “Our fragrances are a personification of individuality, and we are eager to cater to women who value self-expression through scent.” With this new collection, Upsilon aims to empower individuals to embrace and express their unique identities.
A Year of Success and Expansion
As Upsilon celebrates a year of successful operations, its insights into consumer preferences have guided its expansion into the women’s fragrance segment. The brand’s fragrances are a testament to its commitment to offering a diverse range of scents that resonate with a wide audience.
A Vision for the Future
Upsilon Perfumes envisions a future where fragrance enthusiasts have the opportunity to explore a myriad of scents that align with their distinct tastes. Neeraj Bhensdadia elaborated on the brand’s vision, stating, “We aim to cater to the diverse fragrance enthusiasts with a multi-fold approach through offline and online channels both.”
Availability
Fragrance enthusiasts eager to experience the allure of Upsilon’s women’s perfumes can find the collection available for purchase on the brand’s official website. Additionally, these captivating scents will be accessible through Upsilon’s partner e-commerce platforms, including leading names such as Amazon, Flipkart, Nykaa, and many more.
Upsilon’s debut in the women’s fragrance market signifies a new chapter in the brand’s journey, inviting women to embrace their unique identities through the enchanting world of scents.
