Lights, Camera, Adventure: 94% of Indian Travelers Draw Inspiration from Movies and TV Shows
In a world where the silver screen often takes us to far-off lands and captivating locales, Indian travelers are increasingly turning their wanderlust into reality by exploring destinations they’ve seen in movies and TV shows. A recent report for 2024 highlights the profound influence of film and entertainment on the travel choices of Indians, with an astounding 94% expressing a strong inclination to visit places that have graced the big or small screen.
A Strong Desire to Explore Movie and TV Show Destinations
The report underscores the significant impact of the film industry on the travel decisions of Indian globetrotters. A staggering 94% of respondents express their intention to embark on a journey to destinations they’ve encountered in movies or TV series. This revelation speaks to the power of cinematic storytelling in igniting the travel bug in the hearts of many.
Prioritizing the Destination Vibe
What makes a travel destination alluring to these avid travelers? Nearly half of the respondents (43%) emphasize the importance of a location’s overall ‘vibe’ when deciding on their travel plans for 2024. Beyond just a picturesque backdrop, the essence and atmosphere of a place play a pivotal role in influencing their choices.
Set-Jetting Takes the Lead
Among the various travel vibes explored, it’s “set-jetting” that takes center stage in India. Travelers are eager to immerse themselves in the iconic locations featured in their favorite shows and adopt the “Main Character Energy.” This trend marks a new wave in travel culture, as it bridges the gap between fiction and reality, allowing travelers to live out their on-screen fantasies.
Top Destinations That Have Inspired Indian Travelers
- Manali, India: Topping the list of destinations that have captured the imagination of Indian travelers is Manali. Known for its breathtaking beauty and immortalized in the movie “Yeh Jawaani Hai Deewani,” this scenic Indian destination is beckoning travelers to create their own tales of adventure.
- Ladakh, India: The mesmerizing landscapes of Ladakh, as depicted in “3 Idiots,” have drawn the attention of 47% of Indian travelers who wish to explore the awe-inspiring city and its serene surroundings.
- London, United Kingdom: With a taste for regal experiences, 43% of Indian travelers look to London, inspired by “The Crown,” to add a touch of royalty to their lives.
- Paris, France: The enchanting city of Paris, brought to life in “Emily in Paris,” allures 42% of Indian travelers who aspire to experience the city’s charm akin to Emily Cooper.
- The Impact of Season 3: An interesting phenomenon worth noting is the surge in searches from India to Paris. Following the release of season 3 of “Emily in Paris” at the end of December 2022, Skyscanner reported a remarkable 23% increase in travel searches to Paris in January compared to the previous month.
Top Trending and Best Value Destinations
As Indian travelers gear up for an exciting year of exploration, the report reveals that 86% of them are planning to maintain or increase the number of trips abroad in 2024 compared to the previous year. The top trending destinations for Indian travelers in 2024 include Da Nang in Vietnam, known for its pristine beaches; Almaty in Kazakhstan, celebrated for its breathtaking natural scenery; and Baku in Azerbaijan, offering a harmonious blend of historical and modern architecture.
On the other hand, Nice in France claims the top spot in the Best Value Destinations category, offering travelers an attractive package. This is followed by Geneva in Switzerland, Tokyo in Japan, and Manama in Bahrain.
In a world where cinema and travel collide, Indian adventurers are poised to make 2024 a year filled with unforgettable journeys inspired by the magic of the big and small screen.
