The Instagram Rich List of 2023 has unveiled the social media earnings of various celebrities, shedding light on who the top earners are on the platform. Among the prominent names on the list are Indian cricketer Virat Kohli and actress Priyanka Chopra. Both have secured spots in the top 100 earners, reaffirming their social media influence. Interestingly, this isn’t the first time they’ve made it to the list, as they were also featured in the Instagram Rich List of 2021.
Virat Kohli’s Earnings and Ranking
Virat Kohli, a cricket sensation, has landed the 14th spot on the list. With an impressive follower count of 255,269,526 on Instagram, he commands a hefty fee of $1,384,000 per post on the Meta-owned platform. His social media influence is undeniable, and this year’s ranking showcases his upward trajectory from the 23rd position in 2021. Back then, he earned $680,000 (over ₹5 crore) for each promotional post, highlighting his consistent growth in the digital realm. Notably, Kohli was also honored with the ‘Engaged Account of the Year’ award in 2019.
Priyanka Chopra’s Earnings and Ranking
Priyanka Chopra, a globally recognized actress, stands on the 29th spot of the Instagram Rich List 2023. With an impressive follower count of 88,538,623, she charges $532,000 per Instagram post. This isn’t the first time she’s made it to the list either, as she was placed at the 27th position in the 2021 list, earning $403,000 (Rs3 crore) for each promotional post. In 2019, she was not only recognized as the richest Indian celebrity on Instagram but also awarded the title of “Most Followed Account” on the platform.
Top Spots on the List
Securing the top position on the Hopper Instagram Rich List 2023 is football star Cristiano Ronaldo. With a staggering follower count of almost 596,848,846, Ronaldo commands a per-post cost of $3,234,000. This marks a significant increase from his 2021 earnings of $1,604,000 per Instagram post, reflecting his sustained social media prominence. Following closely behind is South American footballer Lionel Messi, who charges $2,597,000 per post. Currently, Messi boasts 479,268,484 followers on the platform.
The Instagram Rich List 2023 offers insights into the significant influence that celebrities wield on social media platforms. Virat Kohli and Priyanka Chopra’s consistent presence in the top earners’ list underscores their widespread popularity and impact on Instagram. As they continue to engage with their audiences through this digital medium, their earnings reflect not only their star power but also the evolving dynamics of celebrity influence in the digital age.
