Urban Oasis or Urban Scam? Bengaluru’s Trove Experiences Under Fire for Cubbon Park ‘Forest Bathing’

A recent tweet exposing a unique “Forest Bathing Experience” offered for Rs. 1,500 by Trove Experiences in Bengaluru’s iconic Cubbon Park has ignited a firestorm of criticism and skepticism online.

Viral Advertisement: The advertisement, featuring individuals leisurely leaning against trees, quickly gained traction across social media platforms, drawing widespread attention and condemnation. Despite the hefty price tag, all available slots for the experience were reportedly sold out, prompting questions and concerns from netizens regarding its authenticity and value.

The Company’s Pitch: In defense of the event, Trove Experiences elaborated on their official website, highlighting the therapeutic benefits of Shinrin Yoku, also known as the Japanese art of Forest Bathing. They emphasized the importance of disconnecting from urban noise and reconnecting with nature to achieve a sense of inner peace and tranquility. The immersive experience promised a guided forest walk intertwined with nature-related activities aimed at fostering a deeper connection with the natural world.

Mixed User Reactions: User responses to the advertisement were varied, reflecting a spectrum of opinions and emotions. Some users expressed understanding, acknowledging the challenges of finding solace amidst the hustle and bustle of city life. One user commented, “When your daily life does not see much beyond the walls of office and home, Cubbon Park surely feels like a forest.”

However, others were less enthusiastic, with skepticism and disbelief dominating the discourse. One user, representing urban dwellers’ sentiments, exclaimed, “I’m that urban girl who would have actually signed up for such things, and then I saw Cubbon Park. WTH.”

The advertisement also elicited confusion and amusement, with one user questioning, “We bathe in the forest, or we bathe trees in the forest. I didn’t get the headline of the portal.”

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