After undergoing a significant transformation, TweetDeck, the popular social media dashboard application for management, has been rebranded as XPro. This move comes as part of X’s continuous efforts to evolve its platform and provide users with a more seamless and efficient experience. The company unveiled the new name on the TweetDeck website, where “XPro” now appears at the top of the page, indicating the official rebranding.
XPro, formerly known as TweetDeck, offers users a convenient and streamlined way to view multiple timeline columns through a user-friendly interface. The application’s versatility makes it a valuable tool for social media enthusiasts, content creators, and businesses looking to manage their online presence effectively.
The rebranding decision was announced by X’s owner, Elon Musk, who took to Twitter to share the news. In response to a post about TweetDeck, Musk revealed the new name and its capabilities, stating, “XPro is a convenient way to view multiple timeline columns in one easy interface. Will come with a wide range of psy op plugins.” This implies that XPro will come equipped with an array of additional features to enhance user interactions and engagement.
Elon Musk had hinted at the possibility of rebranding Twitter itself as “X” on July 23, sparking curiosity and speculation among users. He teased the transition with a series of tweets, suggesting that the “Twitter” brand, along with the iconic blue bird logo, may be gradually phased out across all platforms. The move to rebrand TweetDeck as XPro aligns with this larger rebranding effort and signifies a strategic shift in the company’s branding and identity.
The latest rebranding news comes hot on the heels of X’s recent launch of an improved version of TweetDeck. In a previous announcement, the company stated that within 30 days, access to TweetDeck would be limited to verified users. This move aims to create a more secure and trustworthy environment for users, ensuring that only verified accounts can utilize the powerful features of the platform.
Despite the rebranding, the application’s URL remains unchanged at “https://tweetdeck.twitter.com/,” ensuring a seamless transition for existing users. This continuity ensures that users can still access their favorite features and functionalities under the new XPro name.
Additionally, X has been actively working on enhancing user experiences on its platform. Recently, the company introduced a new set of scoring models called “Group models” for Community Notes. These models identify and highlight helpful notes, particularly in languages and regions where there are emerging groups of contributors. This move demonstrates X’s commitment to fostering a positive and collaborative online community.
Furthermore, the company seems to be making progress on ID-based verification, which could add an extra layer of authenticity and trust to the platform. App researcher Nima Owji shared a screenshot showcasing a new label that reads “This account is ID verified” when someone clicks on a user’s blue checkmark. This feature could help users differentiate between verified and non-verified accounts, promoting transparency and credibility.
The rebranding of TweetDeck as XPro marks an exciting new chapter for X’s suite of applications. With a refreshed name and a promising lineup of features, XPro is set to become an essential tool for social media enthusiasts and businesses alike. As X continues to innovate and expand its offerings, users can expect even more exciting developments and improvements to enhance their online experience within the X ecosystem.
