In a noticeable shift, Twitter.com is gradually transitioning to X.com on iOS. When users copy and share URLs from the X app on iOS, the links now initiate with “x.com” instead of the conventional “twitter.com,” as reported by The Verge. While clicking on x.com links on the web currently redirects users to twitter.com, it’s apparent that the full-scale transition to using x.com is imminent.
Elon Musk’s Role in the Transition
Last month, Elon Musk, the owner of X, announced that “X.com” would now lead to “twitter.com.” This step is aligned with Musk’s ongoing efforts to redefine and streamline the user experience on the platform. Recently, X also rebranded its social media dashboard application, TweetDeck, as ‘XPro.’ This new interface aims to provide users with a seamless way to view multiple timeline columns in a single, user-friendly interface.
X.com’s Role in Earning and Engagement
X, known for its innovative approach to monetizing user content, has lowered the bar for creators to earn money from their posts. While the exact details of this earning mechanism are under wraps, the rebranding to X.com signifies a strategic move to enhance user engagement and encourage content creation. However, the transition is not limited to just the name change; it’s a reflection of X’s ongoing commitment to shaping the future of social media.
The Auction of Twitter Memorabilia
In a surprising development, Elon Musk initiated an auction featuring items from the Twitter building. The auction, titled “Twitter Rebranding: Online Auction Featuring Memorabilia, Art, Office Assets & More!” is set to start on September 12 and concludes two days later. Among the auction items are coffee tables, artistic pieces, office assets, and intriguingly, oil paintings of viral pictures. One notable item is a bird sculpture that remains affixed to the side of Twitter’s headquarters building, with the winning bidder responsible for its removal.
The Path Forward
Elon Musk’s involvement in reshaping Twitter’s identity reflects his visionary approach to redefining conventional norms. The transition to X.com on iOS is part of an overarching strategy to enhance user experience, monetization models, and engagement dynamics. As X continues to innovate and adapt, its journey is poised to influence the broader landscape of social media, promising new avenues for both creators and users alike.
