Samsung, a pioneer in the foldable phone market, is stepping beyond the realm of smartphones at CES 2024 in Las Vegas. With five generations of foldable phones under its belt, the company is now showcasing its ambitious plans for the future of foldable devices, exploring innovative concepts beyond traditional phone designs.
The CES exhibition reveals Samsung’s diverse range of foldable screens capable of inward and outward folds, presenting a glimpse into the company’s vision for evolving beyond the limitations of current form factors. While its foldable phones face growing competition from rivals, Samsung is venturing into new territories, particularly the arena of foldable laptops.
Unlike phones, where design changes and hardware upgrades have hit a stagnation point, the potential for evolution in other segments remains wide open. Samsung’s approach mirrors its strategy with the Galaxy Fold lineup, pushing boundaries and reinventing products for the industry. The company acknowledges durability concerns associated with foldable panels and is subjecting them to rigorous tests, including exposure to water, sand application, and even hoops thrown onto the screens to assess their resilience.
Foldable laptops, although promising, face limitations in functionality and accessibility due to the high cost of technology. Samsung aims to capture attention in this market segment, exploring new possibilities while keeping an eye on competitors like LG, which initially showed promise in the rollable segment but faced challenges with pricing.
As CES 2024 unfolds, Samsung not only explores the future of foldables but also sets the stage for the imminent launch of the new Galaxy S24 series in the US later this month. The South Korean brand continues to push the boundaries of innovation, marking its presence in both cutting-edge technology and the evolution of traditional consumer electronics.
