Samsung enthusiasts and tech aficionados are eagerly awaiting the launch of the highly anticipated Samsung Galaxy S24 series, set to be revealed on January 17. The event, to be held at the SAP Center in San Jose, California, will also be accessible to a global audience through live streams on Samsung’s social channels and YouTube.
Although Samsung has not explicitly mentioned the Galaxy S24 series in its press invitations, the company has teased the introduction of a lineup of high-end smartphones promising ‘the most intelligent mobile experience yet.’ Leaks and reports circulating in the tech sphere suggest that the new Galaxy S24 series will boast a titanium build for the Galaxy S24 Ultra, a redesigned aesthetic featuring flatter edges, and regular enhancements to both the processor and camera.
Anticipation is high for the four different models expected in the series, each featuring distinct screen sizes. Samsung’s recent unveiling of its generative AI model, Gauss, has fueled speculation that the Galaxy S24 series will mark the company’s foray into incorporating AI capabilities into its flagship smartphones. The devices are projected to be powered by the cutting-edge Qualcomm Snapdragon 8 Gen 3 processor and Samsung’s latest Exynos 2400 processor, both supporting advanced AI features.
While the processor specifications for the Indian market remain uncertain, Samsung’s decision to launch the Galaxy S24 ahead of the usual February timeline could be a strategic response to address potential market challenges. Stagnating sales, particularly in major markets like the US and Europe, where consumers are holding onto their existing smartphones due to a lack of significant upgrades, may have prompted this early launch.
Contrastingly, there is a discernible trend in India, with consumers leaning towards upgrading to high-end smartphones. Industry insiders posit that the emphasis on generative artificial intelligence capabilities in the Galaxy S24 series could act as a catalyst, potentially boosting smartphone sales in the Indian market.
