As the anticipation builds for the launch of Nothing’s Phone (2a) on March 5, 2024, the company’s CEO, Carl Pei, is making a significant move to resonate with Indian fans. Pei has changed his X handle to “Carl Bhai,” a term of endearment commonly used in India, showcasing the company’s commitment to establishing a strong connection with the Indian audience.
In a parallel move, Nothing India’s X handle has transformed into “Nothing India Bhai,” aligning with the theme set by Carl Pei. The company has also announced an engaging contest where users can enter a lucky draw for a chance to win one of ten Nothing Phone (2a) devices. To participate, X users need to add ‘Bhai’ to their handles, take a screenshot, and tag @nothingindia, contributing to the buzz surrounding the upcoming smartphone launch. Additionally, Carl Bhai has playfully extended an invitation to Elon Musk, urging him to change his name to Elon Bhai before establishing a Tesla factory in India.
Who is Carl Pei?
Carl Pei, a Chinese-Swedish entrepreneur, carved his path in the smartphone industry after leaving the Stockholm School of Economics in 2008. He began his journey at Nokia, then moved to Meizu’s marketing team, and later joined Oppo as a marketing manager under Pete Lau. The dynamic duo of Pei and Lau co-founded the highly successful smartphone brand OnePlus in 2013. Pei, responsible for design and marketing at OnePlus, ventured into a new endeavor in 2021 by founding Nothing, aiming to replicate the initial success of OnePlus.
What do we know about the Nothing Phone (2a)?
While specific details about the Nothing Phone (2a) are closely guarded, leaks and rumors suggest the global launch of two variants on March 5, 2024. The device is expected to boast a MediaTek 7200 chipset, a 50 MP primary camera, and 45 W fast charging. As the excitement builds, the company’s strategic moves, including Carl Pei’s name change, indicate a targeted approach to capture the Indian market.
