In a strategic move to bolster the Indian gaming ecosystem, gaming unicorn Nazara Technologies has revealed partnerships with four Indian game studios under its recently established publishing division. The initiative aims to publish five casual and mid-core games, aligning with the company’s commitment to promote the ‘Make in India’ vision in the gaming sector.
The announcement, made through an exchange filing on Wednesday (December 20), highlighted the collaboration with Smash Head Studios for ‘Gravity Shooter,’ Wandermind Labs for ‘World Cricket League,’ Pixcell Play for ‘Hacked: Password Puzzle,’ and ATG Studios for ‘Laser Tanks’ and ‘Paperly.’
Nazara Publishing: Fostering Game Development and ‘Make in India’
Nazara’s publishing division, launched just a month ago, has garnered significant attention from both Indian and international game developers. The major gaming player provides not only financial investment but also comprehensive support, including mentorship, user acquisition strategies, and live operations expertise.
Nitish Mittersain, joint managing director and chief executive of Nazara Technologies, emphasized that the Nazara Publishing division, enriched with innovative AI-led tools from the new Nazara SDK, is poised to contribute to the growth and development of game creators.
Aggressive Expansion Plans and Financial Commitment
Nazara Technologies has earmarked a substantial fund for its publishing division and aims to publish 20 games within the next 12 to 18 months, with investments ranging from INR 1 crore to INR 3 crore per game.
The gaming and sports media platform has expanded its presence in India and global markets such as Africa and North America through strategic acquisitions, including NODWIN and SportsKeeda. Nazara Technologies reported a consolidated profit after tax (PAT) of INR 24.2 crore in Q2 FY24, marking a 53% YoY increase.
Earlier this year, the company secured fresh capital of INR 510 crore from investors, including Zerodha’s Nikhil Kamath and SBI Mutual Fund. Mittersain emphasized that the newly raised funds would be directed towards gaming studios capable of producing top-tier games tailored for both Indian and global markets.
