Indian telecom operators are advocating for the auction of spectrum dedicated to D2M (direct-to-mobile) broadcasting services. This move is aimed at facilitating the delivery of TV content directly to users’ phones without relying on traditional data connections. The spectrum in question, ranging from 526 to 582 MHz, is considered crucial for mobility services by the International Telecommunication Union (ITU), prompting telcos to call for a fair and transparent auction process.
The Push for Spectrum Auction
Telcos have expressed their preference for a spectrum auction rather than administrative allocation for the proposed D2M service. By pushing for an auction, telecom operators aim to ensure equitable access to the spectrum band identified for D2M broadcasting. This approach aligns with the industry’s call for a level playing field and fair competition in acquiring crucial spectrum resources.
Utilizing Spectrum for Mobility and Broadcasting
The spectrum band in consideration offers a dual advantage, enabling telcos to leverage it for both mobility and broadcasting services. By offloading video traffic to the dedicated broadcasting spectrum, telecom operators intend to enhance the user experience, particularly in terms of seamless video streaming. COAI (Cellular Operators Association of India) has emphasized the need for a technology-neutral auction process, allowing successful bidders the flexibility to use the spectrum for broadcasting, IMT services, or a combination of both.
Challenges and Industry Opposition
While telecom operators champion the potential benefits of D2M broadcasting, the technology faces opposition from certain industry players, particularly DTH (Direct-to-Home) service providers. If implemented, D2M could disrupt traditional TV content delivery methods, impacting DTH subscribers who may shift to direct mobile viewing without the need for Set-Top Boxes (STBs). Despite the interest in D2M, the technology is currently in its nascent stages and requires further development before achieving commercial viability.
