In the wake of a $5 billion class-action lawsuit, Google is taking steps to enhance user understanding of its Incognito Mode on the Chrome browser. The move comes as a response to allegations that users were not fully aware of the limitations of data protection in Incognito Mode. While the recent update clarifies some aspects of the browsing state, it serves as a reminder that Incognito Mode doesn’t shield users from data collection by websites, ISPs, or employers.
The Lawsuit Fallout: A $5 Billion Reminder In 2021, Google faced a class-action lawsuit settlement in which users claimed they were unaware of the extent to which their data could still be accessed in Incognito Mode. The settlement highlighted that despite Incognito Mode’s promise not to save browser history, cookies, and site data, users’ data remained accessible to Google, ISPs, and employers.
The Updated Disclaimer: A Subtle Shift in Clarity Google’s recent efforts to improve transparency involve testing a Canary build of Chrome with an updated Incognito Mode disclaimer. The new language explicitly states, “This won’t change how data is collected by websites you visit and services you use.” While the change is subtle, it underscores the ongoing challenges in communicating the limitations of Incognito Mode to users.
Data Privacy Challenges Beyond Google Google is not the sole tech company facing legal repercussions over data privacy issues. In April 2023, Meta settled a $725 million class-action lawsuit, revealing how user and friend data on the social media platform was exposed to third parties for profit. The lawsuit emphasized the lack of rules or privacy protection for third-party interactions with user data.
In December 2023, DNA testing company 23andMe experienced a data breach, prompting swift updates to its terms and services to prevent potential class-action lawsuits over compromised data. These incidents highlight the growing concerns and legal consequences associated with data protection and privacy in the tech industry.
Moving Forward: User Options for Enhanced Privacy While Google addresses concerns with its Incognito Mode disclaimer, users seeking enhanced privacy options may explore alternatives. Some opt for virtual private networks (VPNs) to safeguard their internet activities. Others choose more secure browsers with better Incognito Mode features, including Firefox, Brave, and DuckDuckGo.
The recent leak regarding the Canary build suggests Google’s ongoing commitment to addressing privacy concerns. However, it remains to be seen when the update will be available for public users and if it will result in substantial changes to Chrome’s overall functionality.
