Artificial intelligence (AI) continues to transform our technological landscape, bringing forth possibilities and challenges alike. As AI evolves, concerns about data privacy and misinformation have become significant, prompting technology giants like Google to take proactive measures.
Google’s Commitment to European Parliamentary Elections
Google has expressed its commitment to support the upcoming European parliamentary elections by providing voters with reliable information, safeguarding its platforms against misuse, and offering robust security tools and training to political campaigns.
AI’s Role in Combating Misinformation
Annette Kroeber-Riel, Vice President of Government Affairs and Public Policy for Europe at Google, emphasized the increased focus on AI’s role in addressing misinformation. The company is leveraging AI models to enhance its efforts in fighting abuse and ensuring the integrity of information.
Collaboration with European Parliament
Google is collaborating with the European Parliament, aggregating information from Electoral Commissions and authorities in the 27 EU member states. Search results for topics like ‘how to vote’ will provide comprehensive information on various aspects of the voting process, including ID requirements, registration procedures, voting deadlines, and guidance for different voting methods.
Transparent Election Ads on Google Platforms
To enhance transparency in election advertising, every advertiser planning to run election ads on Google platforms in the EU must undergo a verification process. Advertisements include clear in-ad disclosures indicating the entity that paid for the ad. Details such as expenditure and display locations are published in Google’s Political Ads Transparency Report.
AI’s Role in Enforcement and Challenges
Google highlighted the use of AI models in enforcing policies and combating abuse. Recent advances in Large Language Models (LLMs) enable the development of faster and more adaptable enforcement systems, allowing swift action against emerging threats. The company acknowledged both opportunities and challenges presented by AI, with policies in place across products and services to address misinformation and disinformation.
As technology evolves, Google’s commitment to leveraging AI responsibly underscores its dedication to ensuring the integrity of information and combating the challenges associated with misinformation.
