The much-anticipated generative AI revolution failed to materialize at CES 2024, leaving tech enthusiasts waiting for another year to witness groundbreaking AI gadgets. Despite high expectations, companies struggled to translate the excitement surrounding large language models, such as ChatGPT, into tangible gadget experiences.
Industry observers noted that the lackluster showing was attributed to the challenges of integrating silicon and software, emphasizing that the technology is still in its infancy since ChatGPT’s launch in 2022.
Jay Goldberg, CEO of D2D Advisory, commented, “We’re still trying to get it all to work. You need the silicon and the software, and it’s only been a year since ChatGPT launched – people are still getting on board.”
While generative AI faced hurdles, the automobile industry embraced the technology. Volkswagen showcased vehicles featuring a voice assistant integrated with ChatGPT’s technology, enabling drivers to listen to research content on the road. However, concerns about misinformation led Mercedes-Benz to launch a virtual assistant cross-referencing answers with data from Google for accuracy.
Notably, AI gadget startup Humane faced setbacks, announcing layoffs ahead of the launch of its $699 AI-powered gadget aimed at replacing smartphones. The company cited the need for restructuring, raising questions about the financial viability of the generative AI sector.
In contrast, the automobile industry and startups like Rabbit and Mojie demonstrated AI applications in their products. Rabbit’s R1, a standalone gadget with a “large action model,” quickly sold 10,000 units in a day, showcasing consumer interest in AI-controlled devices.
Looking ahead, Accenture analyst Syed Alam predicts that CES 2025 will likely feature a surge in generative AI gadgets as companies have more time to develop the necessary hardware and software, potentially introducing handheld devices capable of offline generative AI.
