In a bid to revolutionize search capabilities, Microsoft has integrated a new “Deep Search” feature into its Bing search engine, powered by the advanced GPT-4 from OpenAI. This enhancement aims to provide users with more relevant and comprehensive answers to intricate search queries, offering a deeper and richer exploration of the web.
GPT-4 Empowers Deep Search
Microsoft’s Deep Search is not positioned as a replacement for Bing’s existing web search but as a supplementary feature. GPT-4, a cutting-edge generative AI Large Language Model, is at the heart of Deep Search, transforming the search experience by delving into complex queries and expanding them into more detailed and comprehensive results.
“Deep Search builds on Bing’s existing web index and ranking system and enhances them with GPT-4,” said Microsoft. The integration of GPT-4 allows Deep Search to consider multiple web pages and produce results that are not only informative but also specific to the user’s intent.
Comprehensive Analysis and Ranking
Deep Search utilizes GPT-4 to identify various intents within a search query, generating a comprehensive description for each query. Unlike regular searches on Bing, Deep Search goes above and beyond, considering ten times more web pages to ensure the results are more informative and specific.
Once a wide collection of web pages is gathered, Deep Search ranks them based on multiple factors. These include how well the content matches the comprehensive description, the appropriate level of detail, the credibility and trustworthiness of the source, and the freshness and popularity of the content.
“By doing this, Deep Search can present a curated list of results and answers that are more likely to answer your question, satisfy your curiosity, or solve your problem,” according to Microsoft.
Patience Rewarded
Deep Search, while powerful, requires some time to complete, with a potential wait time of up to 30 seconds. Microsoft acknowledges this duration but emphasizes that the wait is worth it for more specific or comprehensive answers. GPT-4 is already integrated into various aspects of Bing, including Copilot, Image Creator from Designer, and standard web result ranking.
In summary, Deep Search aims to redefine the search experience, leveraging the capabilities of GPT-4 to provide users with more relevant, detailed, and comprehensive answers to their complex queries.
Top 5 Features Coming with Bing’s Deep Search
- Enhanced Relevance: Deep Search promises more relevant search results by considering a broader range of web pages.
- Comprehensive Insights: Users can expect more comprehensive answers to complex queries, providing a deeper understanding of the searched topics.
- Trustworthy Results: Deep Search evaluates the credibility and trustworthiness of sources, ensuring users receive reliable information.
- Multi-Faceted Ranking: The feature uses various signals to rank results, considering factors such as freshness, popularity, and appropriateness of detail.
- GPT-4 Integration: Deep Search leverages the power of GPT-4, already integrated into multiple Bing features, ensuring advanced language processing capabilities.
