Microsoft has taken a bold step in the evolution of its AI chat offerings by rebranding Bing Chat as Microsoft Copilot. This move, announced in a recent blog post, aims to align the chat experience more closely with the overarching Microsoft brand, shedding the Bing Chat moniker in favor of a name that encapsulates the company’s commitment to advancing AI interactions.
Originally launched as Bing Chat, the platform is now officially known as Microsoft Copilot, marking a new chapter in the company’s AI endeavors. With a vision to simplify user experiences and ensure broader accessibility, Microsoft aims to position Copilot as a dedicated chat experience, providing commercial data protection when signed in with Microsoft Entra ID.
Users can now interact with Microsoft’s AI chatbot by visiting Copilot at https://copilot.microsoft.com, which has been unveiled as the new home for this innovative chat experience. The rebranding also comes with an assurance that access to Bing.com will persist for users who prefer a combined search and chat experience.
Noteworthy in this transformation is Copilot’s integration with OpenAI’s GPTs, signifying a significant enhancement in its capabilities. Users can now create custom versions of Copilot tailored to specific tasks, offering a more versatile and personalized interaction. This aligns with Microsoft’s commitment to empowering both citizen and professional developers, providing tailored experiences to meet diverse needs.
While this shift from Bing Chat to Microsoft Copilot is a bold move, it underscores the company’s strategic bet that the Microsoft brand will resonate more effectively with users than the Bing brand. The rebranding signifies Microsoft’s dedication to staying at the forefront of AI chat technology, acknowledging that AI chat has been a pivotal development for Bing in recent years.
