In a significant development, Apple is reportedly in talks to acquire Brighter AI, a German artificial intelligence (AI) startup known for its expertise in anonymizing face and license plate data. The tech giant is eyeing this acquisition to reinforce privacy features on its mixed reality (MR) headset, Vision Pro, according to sources cited by 9to5Mac.
The primary objective of this potential acquisition is to leverage Brighter AI’s advanced technology to mitigate the risk of Apple Vision Pro capturing identifiable information in public photos or videos. While iPhones typically do not raise such concerns, the discreet video-shooting capabilities of Apple Vision Pro necessitate enhanced privacy measures.
Brighter AI’s sophisticated AI technology stands out for its ability to remove all traces of data without compromising the underlying content. The method employed by Brighter AI allows for the alteration of images in a way that renders subjects unidentifiable while preserving their natural appearance, as highlighted in the report.
This technology could prove invaluable not only for the current Vision Pro headset but also for future Apple devices aimed at making photo and video capture less conspicuous. When using Vision Pro to capture media, a subtle visual cue appears on the front panel, ensuring transparency about the recording process.
The official launch of Apple Vision Pro in the United States took place on February 2, with a starting price of $3,500. The headset is equipped with a wide array of features, and Apple has already announced the availability of more than 600 apps and games specifically designed for use with Vision Pro.
This potential acquisition aligns with Apple’s ongoing commitment to innovation and user privacy, showcasing its proactive approach to addressin
