Bharti Airtel’s converged offering, Airtel Black, is gaining impressive momentum, with more than 40 percent of net additions opting for Airtel Black Plans, according to Gopal Vittal, the CEO of Bharti Airtel. During the Q3FY24 Earnings call, Vittal emphasized the success of Airtel Black, highlighting its role in providing customers with multiple services, reducing churn, and boosting the average revenue per account.
Converged Offering Drives Momentum: Airtel’s broadband service, offered through Airtel Xstream Fiber, witnessed a substantial addition of 3.6 lakh customers in the quarter, bringing the total base to 7.3 million. The home broadband service is now active in 1,267 cities, showcasing accelerated rollouts compared to the previous year. Vittal noted, “In the same quarter, we added almost one and a half million home passes. Given the momentum we are seeing in this business, Airtel Black, our converged offering, is experiencing strong momentum.”
Airtel’s Digital TV also witnessed notable growth, with net additions reaching 388,000, the highest in the last 12 quarters, resulting in a customer base of 16.1 million at the quarter’s end.
Postpaid Segment Thrives: The postpaid segment strengthened further with net additions of 0.9 million in the third quarter, bringing Airtel’s postpaid customer base to 48.3 million, including IoT. Airtel’s overall customer base now stands at around 397 million, boasting a Mobile ARPU of Rs 208, the highest in the industry.
Airtel Black’s Unique Benefits: Airtel Black, a part of the Airtel Postpaid segment, bundles Mobility (Postpaid Mobile), Broadband (Fiber + Landline), and DTH under one comprehensive service offering. Airtel Black Benefits include One Bill and One Call center, Dedicated Relationship team, Priority Resolution, Call pick-up in 60 seconds, Free Services, and Buy Now and Pay Later on Airtel Shop. Customers can seamlessly combine new services with existing ones and enjoy the first 30 days free.
