Title: “Virat Kohli Bids Adieu to Puma: A New Chapter with Agilitas Sports Beckons” Subtitle: “Indian Cricket Maestro Set to Embark on a Fresh Commercial Journey”
In a significant development in the world of sports endorsements, Virat Kohli, the iconic Indian cricketer, is poised to conclude his enduring partnership with Puma after an illustrious 8-year stint. This landmark move hints at a strategic shift in Kohli’s commercial alliances, paving the way for a new association with Agilitas Sports.
Kohli, who has been the face of Puma since 2017 in a deal valued at Rs. 110 crore, has been an instrumental ambassador for the German sports brand. His involvement extended beyond cricket, as evident in collaborative projects with European football giants Manchester City and special appearances at prestigious events like the 2023 FA Cup final.
Virat Kohli’s Next Chapter: Agilitas Sports Deal
According to a report by CNBC TV 18, Kohli is on the verge of finalizing a groundbreaking deal with Agilitas Sports. Not only will he assume the role of the company’s brand ambassador, but he is also expected to acquire stakes in this emerging venture. Agilitas Sports, founded in May 2023 by former Puma India managing director Abhishek Ganguly, secured a significant $100 million funding from Nexes Venture in December 2023.
Puma Denies Reports
Contrary to these developments, Puma has come forward to deny any rift with Virat Kohli. In an official statement, Puma asserted that their relationship with the cricket maestro remains intact, adding a layer of intrigue to the ongoing narrative. An official response from Kohli or Agilitas is eagerly awaited to clarify the situation.
Virat Kohli’s Cricket Comeback
While the commercial landscape undergoes shifts, Kohli’s presence on the cricket field remains a subject of speculation. Having missed the first two Test matches against England due to personal reasons, there is anticipation surrounding his potential comeback for the remaining three matches of the series. The Board of Control for Cricket in India (BCCI) is yet to announce the squad, leaving fans and cricket enthusiasts in suspense.
