Disney Star Celebrates Skyrocketing Viewership Figures for TATA IPL 2024 Season
In a testament to its enduring popularity, the Indian Premier League (IPL) has achieved unprecedented viewership milestones in its latest season, with the event’s official broadcaster reporting record-breaking numbers for the first 10 matches. According to data released by Disney Star, the viewership for the IPL 2024 season has surged to an astounding 35 crore, surpassing all previous editions of the tournament and signaling a remarkable resurgence in fan engagement.
The surge in viewership extends beyond mere numbers, as the overall watch-time for the tournament has witnessed a staggering increase to 8028 crore minutes, marking a remarkable 20 per cent rise compared to the previous year. This remarkable feat underscores the IPL’s unparalleled ability to captivate audiences and sustain its status as one of the most-watched sporting events globally.
Sanjog Gupta, Head of Disney Star (Sports), expressed his delight at the overwhelming response to TATA IPL 2024, emphasizing the broadcaster’s commitment to enhancing the fan experience through innovative initiatives. With a focus on fan-centric initiatives, Disney Star has amplified the excitement surrounding the tournament, fostering passion and fandom among viewers across diverse demographics.
In a bid to ensure inclusivity and accessibility, Disney Star is broadcasting the IPL across 14 feeds in 10 languages, catering to a wide spectrum of audiences. Additionally, the broadcaster has introduced a special feed in Indian Sign Language, catering to Deaf, Hard-of-Hearing, and Visually Impaired fans, further enriching the viewing experience for all.
The IPL 2024 season kicked off to a spectacular start, with a staggering 16.8 crore viewers tuning in to watch the opening match between Chennai Super Kings and Royal Challengers Bengaluru on March 22. The opening day itself witnessed a record-breaking watch-time of 1276 crore minutes, setting a new benchmark for inaugural matches in the tournament’s history.
As the IPL continues to captivate audiences with its electrifying matches and thrilling performances, Disney Star remains committed to delivering unparalleled coverage and enhancing the viewing experience for millions of fans worldwide.
