In a game-changing move, cricket legend and former Indian captain Mahendra Singh Dhoni have invested in the Bangalore-based fitness start-up, Tagda Raho. Focused on reviving the “OG Indian Workout,” Tagda Raho has carved a niche by blending traditional Indian equipment with modern training applications. With Dhoni’s backing, the brand aims to make this unique fitness approach accessible to individuals across India and beyond.
Tagda Raho, known for its training dugouts in Bangalore, is expanding its reach by launching its first dugout in Maharashtra in December. The brand’s ambitious plans include further expansion to four to five additional states within the coming year, marking a significant step toward creating a fitter India.
Mahendra Singh Dhoni expressed his enthusiasm for the collaboration, stating, “Fitness is and has been a part of my life; when I came across Tagda Raho, the concept really appealed to me. Intrinsically Indian, the equipment used in the workout has been a part of traditional strength training, and Tagda Raho has expertly innovated and adapted both the equipment and the movements in a modern avatar.”
Dhoni emphasized the workout’s effectiveness, highlighting its focus on core strength, stability, and enhanced mobility. He sees Tagda Raho’s approach as beneficial not only for fitness enthusiasts but also for athletes seeking new forms of exercise to maintain their fitness levels and prevent injuries.
Investing in startups aligns with Dhoni’s vision of contributing to the growth of homegrown brands from a grassroots level. Tagda Raho’s unique approach to functional training has gained recognition, with its movement protocols and equipment modifications making it an effective alternative to traditional gym workouts.
Rishabh Malhotra, the Founder of Tagda Raho, expressed his excitement about having Dhoni on board, stating, “His dedication to fitness and supporting homegrown brands perfectly aligns with our mission to empower individuals to lead healthier lives and add a new dimension to Indian physical culture.” The brand aims to expand its training dugouts across India and eventually enter international markets.
Tagda Raho’s immersive workout experience offers full-body circuits, focusing on strength, endurance, and mobility. With patented modular equipment allowing customization, the brand is set to reshape the fitness landscape by combining tradition with innovation.
