CEAT Indian Supercross Racing League Season 1: A Spectacle of Speed and Sponsorships

In a groundbreaking moment for motorsports enthusiasts in India, the inaugural season of the CEAT Indian Supercross Racing League (ISRL) is set to commence tonight at the Shree Shiv Chhatrapati Sports Complex in Pune. The world’s first franchise-based supercross league aims to captivate audiences with a unique blend of adrenaline-pumping action and international competition.

Six teams—Panchshil Racing, SG Sports, Gujarat Trailblazers, BigRock Motorsports, Mohite Racing, and Reise Motorsports—are geared up for a fierce battle in the first season of ISRL. Following the opening event in Pune, the league will head to Ahmedabad and Delhi on February 11 and 25, respectively.

Title Sponsor:

CEAT: CEAT, a renowned tyre brand and among the biggest and fastest-growing tyre companies in India, offers one of the largest selections of premium products and is committed to assisting in the safe, intelligent, and sustainable movement of people throughout the world.

Official Vehicle Partner:

Toyota Hilux: Toyota Hilux is a five-seater pickup truck priced between INR 30.40 lakh and INR 37.90 lakh. It is offered in three models, with a 2755 cc engine and two gearbox options: manual and automatic.

Industry Partners:

Axor: Axor helmets are manufactured and designed in Italy, and they are exclusively distributed by Vega, the industry pioneers. Axor was developed to offer high-end items to the luxury bike market while remaining affordable without reducing helmet quality or safety standards.

Kawasaki: With its headquarters located in Chūō, Kobe, and Minato, Tokyo, Japan, Kawasaki is a publicly traded global firm that manufactures motorcycles, engines, heavy equipment, rolling stock, aerospace and defence equipment, and ships.

Broadcast Production Partner:

RISE Worldwide: RISE Worldwide Limited (previously IMG-Reliance Limited) is a completely owned division of Reliance Industries Limited. It is India’s biggest independent sports, lifestyle, and entertainment organisation, reaching 150 million youth on social media through multiple IPs.

Official Medical Crew Sponsor:

Meditration: Meditration provides complete on-site support, comprising professional consultations, emergency care, medicine supply, and evacuation services. It is staffed by a team of highly qualified physicians, paramedics, and medical experts who are outfitted with the finest medical equipment.

Official Cleaning Partner:

Kärcher: The German family-owned company Alfred Kärcher SE & Co. KG is renowned for its window vacuum cleaners, floor care equipment, parts cleaning systems, wash water treatment and high-pressure cleaners.

Exclusive Radio Partner:

Red FM 93.5: The Sun Group owns Red FM, an Indian FM radio network with its primary headquarters situated in Chennai, the capital of Tamil Nadu. The network transmits content in 64 Indian cities in Hindi, Urdu, Bengali, Telugu, Kannada, and Malayalam, among other Indian languages.

Exclusive Ticketing Partner:

BookMyShow: BookMyShow facilitates internet tickets for plays, films, and sports events in India. After just ten years in business, the platform has a 40% CAGR in revenue and more than 90% of the market share in the online entertainment ticketing space.

As the CEAT Indian Supercross Racing League Season 1 unfolds, the synergy between the adrenaline-pumping sport and its dynamic sponsor lineup is set to captivate audiences and pave the way for a new era in Indian motorsports

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