Bisleri, a leading packaged drinking water brand, has partnered with The Ultimate Table Tennis (UTT) as the official hydration partner for the next two years. This collaboration is part of Bisleri’s #CarryYourGame campaign, which aims to establish a stronger brand connection between Bisleri, hydration, and sports.
Tushar Malhotra, the Head of Marketing at Bisleri International Pvt. Ltd, expressed his delight in partnering with The Ultimate Table Tennis League as part of their #CarryYourGame campaign. As part of this campaign, limited edition Bisleri bottles featuring renowned table tennis players Manika Batra, Sharath Kamal Achanta, and Hana Matelova will be released. The company is committed to celebrating sportsmanship and the endurance of athletes from various sporting disciplines while establishing a strong association between Bisleri and hydration.
As the Official Hydration Partner, Bisleri will play a vital role in ensuring that participants and attendees of The Ultimate Table Tennis tournament stay hydrated throughout the intense competition. The partnership will be further promoted through co-branded Bisleri delivery trucks, which will travel across the city, generating excitement among the youth.
Ekansh Gupta, Vice President of IndianOil Ultimate Table Tennis, expressed his excitement about having Bisleri as the Official Hydration Partner for the tournament. He highlighted Bisleri’s commitment to providing safe and pure water, which aligns with their mission of offering athletes the right hydration to perform well during the games. The association with Bisleri is expected to enhance the overall experience for players and fans alike.
The Ultimate Table Tennis is India’s premier table tennis tournament scheduled to take place from July 13 to 30 in Pune, Maharashtra. With Bisleri’s support as the Official Hydration Partner, the tournament aims to provide optimal hydration to the athletes, contributing to their performance and the success of the event.
