In a pioneering move to promote road safety awareness, the Bengaluru police have embarked on a campaign to inform companies about traffic infractions committed by their employees. The unique initiative, initiated approximately 15 days ago in Bengaluru’s east division, involves collaborating with businesses to address traffic violations and enhance awareness of road safety.
The experimental project, led by the Mahadevapura traffic police division, initially focused on two-wheeler riders from IT companies who were found riding on the wrong side of the road. Traffic police officers compiled a list of infractions, which was then forwarded to the respective companies for further action.
Inspector Ramesh R from the Mahadevapura traffic police division shed light on the initiative, emphasizing its experimental nature. “We transmit the list of violations committed by riders to the companies via WhatsApp, and online challans are issued instead of spot fines,” he explained.
Crucially, personal information is protected, with the police sharing only the number of violations attributed to employees of a particular company. Heads of security at businesses or tech parks are then encouraged to organize sessions to educate employees about traffic laws and road safety. Additionally, the police may be invited to conduct lessons on traffic regulations.
The primary goal of this initiative is to cultivate a culture of compliance with traffic laws. By involving companies and tech parks, the police aim to raise awareness among employees, prompting them to consider the consequences of their actions before violating traffic regulations.
To further enhance traffic management, the traffic department gathers daily data on the influx of private vehicles entering tech parks along the IT corridor. This collaborative effort between law enforcement and corporate entities reflects a proactive approach to instilling a sense of responsibility and adherence to road safety norms within the community.
